globe
‘A General Model for Understanding Organizational Buying Behavior.’ (1972) Journal of Marketing. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4994960&site=eds-live&scope=site.
Aaker, Jennifer L.1 (1997) ‘Dimensions of Brand Personality.’, Journal of Marketing Research (JMR), 34(3), pp. 347–356. Available at: https://search-ebscohost-com.ueaezproxy.uea.ac.uk:2443/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live.
Bond, E. U. and Houston, M. B. (2003) ‘Barriers to Matching New Technologies and Market Opportunities in Established Firms’, Journal of Product Innovation Management, 20(2), pp. 120–135. doi: 10.1111/1540-5885.2002005.
Brownlie, Douglas1 (no date) ‘Organizing for Environmental Scanning: Orthodoxies and Reformations.’, Journal of Marketing Management, 10(8), pp. 703–723. Available at: https://search-ebscohost-com.ueaezproxy.uea.ac.uk:2443/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live.
Cornelissen, Joep P.1 (2003) ‘Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice.’, Journal of Strategic Marketing, 11(Issue 4), pp. 217–234. Available at: https://search-ebscohost-com.ueaezproxy.uea.ac.uk:2443/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live.
Dowling, Grahame R.1Uncles, Mark2 (no date) ‘Do Customer Loyalty Programs Really Work?’, Sloan Management Review, 38(4), pp. 71–82. Available at: https://search-ebscohost-com.ueaezproxy.uea.ac.uk:2443/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live.
Doyle, Peter1Saunders, John2 (no date) ‘Market Segmentation and Positioning in Specialized Industrial Markets.’, Journal of Marketing, 49(2), pp. 24–32. Available at: https://search-ebscohost-com.ueaezproxy.uea.ac.uk:2443/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live.
Fahy, J. and Jobber, D. (2015) Foundations of marketing. Fifth edition. London: McGraw Hill Education.
Hahn, D., Taylor, B. and ProQuest (Firm) (2006) ‘The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand und Entwicklungstendenzen’, in. Berlin: Springer-Verlag. Available at: http://ebookcentral.proquest.com/lib/uea/detail.action?docID=304106.
Hardy, K. G. and Magrath, A. J. (1988) ‘Ten ways for manufacturers to improve distribution management’, Business Horizons, 31(6), pp. 65–69. doi: 10.1016/0007-6813(88)90027-4.
Honeycutt, E. D. (2002) ‘Sales management in the new millennium: an introduction’, Industrial Marketing Management, 31(7), pp. 555–558. doi: 10.1016/S0019-8501(02)00174-8.
Houston, Franklin S.1 (no date) ‘The Marketing Concept: What It Is and What It Is Not.’, Journal of Marketing, 50(2), pp. 81–87. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4999915&site=ehost-live.
Häubl, Gerald1 (1999) ‘Advances in Consumer Research’, 26(1), pp. 477–478. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live.
Kietzmann, J. H. et al. (2011) ‘Social media? Get serious! Understanding the functional building blocks of social media’, Business Horizons, 54(3), pp. 241–251. doi: 10.1016/j.bushor.2011.01.005.
Kohli, Ajay K.1Jaworski, Bernard J.2 (no date) ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications.’, Journal of Marketing, 54(2), pp. 1–18. Available at: https://search-ebscohost-com.ueaezproxy.uea.ac.uk:2443/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live.
Lancioni, R. (2005) ‘Pricing issues in industrial marketing’, Industrial Marketing Management, 34(2), pp. 111–114. doi: 10.1016/j.indmarman.2004.07.009.
‘Marketing in the 21st Century Customer Value: The Next Source for Competitive Advantage’ (1997) Journal of the Academy of Marketing Science, 25(3), pp. 256–256. doi: 10.1177/0092070397253006.
Schneider, B. (2004) ‘Welcome to the world of services management’, Academy of Management Perspectives, 18(2), pp. 144–150. doi: 10.5465/ame.2004.13835918.
Smith, Gareth1 I.G.Smith@lboro.ac.uk (2004) ‘Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective.’, Journal of Marketing Management, 20(Issue 3-4), pp. 457–474. Available at: https://search-ebscohost-com.ueaezproxy.uea.ac.uk:2443/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live.
Time—The Next Source of Competitive Advantage (no date). Available at: https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage.
Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu (2002) ‘Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses.’, Journal of Marketing Research (JMR), 39(4), pp. 469–478. Available at: https://search-ebscohost-com.ueaezproxy.uea.ac.uk:2443/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live.