‘A General Model for Understanding Organizational Buying Behavior.’ (1972) Journal of Marketing [Preprint]. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4994960&site=eds-live&scope=site.
Aaker, Jennifer L.1 (1997) ‘Dimensions of Brand Personality.’, Journal of Marketing Research (JMR), 34(3), pp. 347–356. Available at: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live.
Bond, E.U. and Houston, M.B. (2003) ‘Barriers to Matching New Technologies and Market Opportunities in Established Firms’, Journal of Product Innovation Management, 20(2), pp. 120–135. Available at: https://doi.org/10.1111/1540-5885.2002005.
Brownlie, Douglas1 (no date) ‘Organizing for Environmental Scanning: Orthodoxies and Reformations.’, Journal of Marketing Management, 10(8), pp. 703–723. Available at: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live.
Cornelissen, Joep P.1 (2003) ‘Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice.’, Journal of Strategic Marketing, 11(Issue 4), pp. 217–234. Available at: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live.
‘Dimensions of brand personality’ (1997) Journal of the Academy of Marketing Science, 25(3), pp. 256–256.
Dowling, Grahame R.1Uncles, Mark2 (no date) ‘Do Customer Loyalty Programs Really Work?’, Sloan Management Review, 38(4), pp. 71–82. Available at: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live.
Doyle, Peter1Saunders, John2 (no date) ‘Market Segmentation and Positioning in Specialized Industrial Markets.’, Journal of Marketing, 49(2), pp. 24–32. Available at: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live.
Fahy, J. and Jobber, D. (2019) Foundations of marketing. Sixth edition. London: McGraw-Hill Education. Available at: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=6212385.
Hahn, D., Taylor, B., and ProQuest (Firm) (2006) ‘The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand und Entwicklungstendenzen’, in. Berlin: Springer-Verlag. Available at: http://ebookcentral.proquest.com/lib/uea/detail.action?docID=304106.
Hardy, K.G. and Magrath, A.J. (1988) ‘Ten ways for manufacturers to improve distribution management’, Business Horizons, 31(6), pp. 65–69. Available at: https://doi.org/10.1016/0007-6813(88)90027-4.
Häubl, Gerald1 (1999) ‘Advances in Consumer Research’, 26(1), pp. 477–478. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live.
Honeycutt, E.D. (2002) ‘Sales management in the new millennium: an introduction’, Industrial Marketing Management, 31(7), pp. 555–558. Available at: https://doi.org/10.1016/S0019-8501(02)00174-8.
Kietzmann, J.H. et al. (2011) ‘Social media? Get serious! Understanding the functional building blocks of social media’, Business Horizons, 54(3), pp. 241–251. Available at: https://doi.org/10.1016/j.bushor.2011.01.005.
Kohli, Ajay K.1Jaworski, Bernard J.2 (no date) ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications.’, Journal of Marketing, 54(2), pp. 1–18. Available at: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live.
Kohli, A.K and B.J Jaworski (no date) ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’, Journal of Marketing, 50(2), pp. 81–87.
Lancioni, R. (2005) ‘Pricing issues in industrial marketing’, Industrial Marketing Management, 34(2), pp. 111–114. Available at: https://doi.org/10.1016/j.indmarman.2004.07.009.
Schneider, B. (2004) ‘Welcome to the world of services management’, Academy of Management Perspectives, 18(2), pp. 144–150. Available at: https://doi.org/10.5465/ame.2004.13835918.
Smith, Gareth1 I.G.Smith@lboro.ac.uk (2004) ‘Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective.’, Journal of Marketing Management, 20(Issue 3-4), pp. 457–474. Available at: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live.
Time—The Next Source of Competitive Advantage (no date). Available at: https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage.
Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu (2002) ‘Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses.’, Journal of Marketing Research (JMR), 39(4), pp. 469–478. Available at: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live.