1
Fahy J, Jobber D. Foundations of marketing. Sixth edition. London: : McGraw-Hill Education 2019. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=6212385
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Kohli, A.K and B.J Jaworski. Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing;50:81–7.
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Kohli, Ajay K.1Jaworski, Bernard J.2. Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing;54:1–18.https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live
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Brownlie, Douglas1. Organizing for Environmental Scanning: Orthodoxies and Reformations. Journal of Marketing Management;10:703–23.https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live
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Hahn D, Taylor B, ProQuest (Firm). The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand und Entwicklungstendenzen. Berlin: : Springer-Verlag 2006. http://ebookcentral.proquest.com/lib/uea/detail.action?docID=304106
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Dimensions of brand personality. Journal of the Academy of Marketing Science 1997;25:256–256.
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Time—The Next Source of Competitive Advantage. https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage
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Häubl, Gerald1. Advances in Consumer Research. 1999;26:477–8.https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live
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A General Model for Understanding Organizational Buying Behavior. Journal of Marketing Published Online First: 1972.https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4994960&site=eds-live&scope=site
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Doyle, Peter1Saunders, John2. Market Segmentation and Positioning in Specialized Industrial Markets. Journal of Marketing;49:24–32.https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live
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Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu. Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses. Journal of Marketing Research (JMR) 2002;39:469–78.https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live
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Aaker, Jennifer L.1. Dimensions of Brand Personality. Journal of Marketing Research (JMR) 1997;34:347–56.https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live
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Bond EU, Houston MB. Barriers to Matching New Technologies and Market Opportunities in Established Firms. Journal of Product Innovation Management 2003;20:120–35. doi:10.1111/1540-5885.2002005
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Cornelissen, Joep P.1. Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice. Journal of Strategic Marketing 2003;11:217–34.https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live
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Dowling, Grahame R.1Uncles, Mark2. Do Customer Loyalty Programs Really Work? Sloan Management Review;38:71–82.https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live
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Honeycutt ED. Sales management in the new millennium: an introduction. Industrial Marketing Management 2002;31:555–8. doi:10.1016/S0019-8501(02)00174-8
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Smith, Gareth1 I.G.Smith@lboro.ac.uk. Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective. Journal of Marketing Management 2004;20:457–74.https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live
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Hardy KG, Magrath AJ. Ten ways for manufacturers to improve distribution management. Business Horizons 1988;31:65–9. doi:10.1016/0007-6813(88)90027-4
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Lancioni R. Pricing issues in industrial marketing. Industrial Marketing Management 2005;34:111–4. doi:10.1016/j.indmarman.2004.07.009
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Schneider B. Welcome to the world of services management. Academy of Management Perspectives 2004;18:144–50. doi:10.5465/ame.2004.13835918
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Kietzmann JH, Hermkens K, McCarthy IP, et al. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 2011;54:241–51. doi:10.1016/j.bushor.2011.01.005
