‘A General Model for Understanding Organizational Buying Behavior.’ 1972. Journal of Marketing. https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4994960&site=eds-live&scope=site.
Aaker, Jennifer L.1. 1997. ‘Dimensions of Brand Personality.’ Journal of Marketing Research (JMR) 34 (3): 347–56. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live.
Bond, Edward U., and Mark B. Houston. 2003. ‘Barriers to Matching New Technologies and Market Opportunities in Established Firms’. Journal of Product Innovation Management 20 (2): 120–35. https://doi.org/10.1111/1540-5885.2002005.
Brownlie, Douglas1. n.d. ‘Organizing for Environmental Scanning: Orthodoxies and Reformations.’ Journal of Marketing Management 10 (8): 703–23. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live.
Cornelissen, Joep P.1. 2003. ‘Change, Continuity and Progress: The Concept of Integrated Marketing Communications and Marketing Communications Practice.’ Journal of Strategic Marketing 11 (Issue 4): 217–34. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live.
‘Dimensions of Brand Personality’. 1997. Journal of the Academy of Marketing Science 25 (3): 256–256.
Dowling, Grahame R.1Uncles, Mark2. n.d. ‘Do Customer Loyalty Programs Really Work?’ Sloan Management Review 38 (4): 71–82. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live.
Doyle, Peter1Saunders, John2. n.d. ‘Market Segmentation and Positioning in Specialized Industrial Markets.’ Journal of Marketing 49 (2): 24–32. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live.
Fahy, John, and David Jobber. 2019. Foundations of Marketing. Sixth edition. London: McGraw-Hill Education. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=6212385.
Hahn, Dietger, Bernard Taylor, and ProQuest (Firm). 2006. ‘The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand Und Entwicklungstendenzen’. In , 9., überarbeitete Aufl. Berlin: Springer-Verlag. http://ebookcentral.proquest.com/lib/uea/detail.action?docID=304106.
Hardy, Kenneth G, and Allan J Magrath. 1988. ‘Ten Ways for Manufacturers to Improve Distribution Management’. Business Horizons 31 (6): 65–69. https://doi.org/10.1016/0007-6813(88)90027-4.
Häubl, Gerald1. 1999. ‘Advances in Consumer Research’ 26 (1): 477–78. https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live.
Honeycutt, Earl D. 2002. ‘Sales Management in the New Millennium: An Introduction’. Industrial Marketing Management 31 (7): 555–58. https://doi.org/10.1016/S0019-8501(02)00174-8.
Kietzmann, Jan H., Kristopher Hermkens, Ian P. McCarthy, and Bruno S. Silvestre. 2011. ‘Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media’. Business Horizons 54 (3): 241–51. https://doi.org/10.1016/j.bushor.2011.01.005.
Kohli, Ajay K.1Jaworski, Bernard J.2. n.d. ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications.’ Journal of Marketing 54 (2): 1–18. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live.
Kohli, A.K and B.J Jaworski. n.d. ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’. Journal of Marketing 50 (2): 81–87.
Lancioni, Richard. 2005. ‘Pricing Issues in Industrial Marketing’. Industrial Marketing Management 34 (2): 111–14. https://doi.org/10.1016/j.indmarman.2004.07.009.
Schneider, Benjamin. 2004. ‘Welcome to the World of Services Management’. Academy of Management Perspectives 18 (2): 144–50. https://doi.org/10.5465/ame.2004.13835918.
Smith, Gareth1 I.G.Smith@lboro.ac.uk. 2004. ‘Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective.’ Journal of Marketing Management 20 (Issue 3-4): 457–74. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live.
‘Time—The Next Source of Competitive Advantage’. n.d. https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage.
Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu. 2002. ‘Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses.’ Journal of Marketing Research (JMR) 39 (4): 469–78. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live.