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Fahy J, Jobber D. Foundations of Marketing. Sixth edition. McGraw-Hill Education; 2019. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=6212385
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Kohli, A.K and B.J Jaworski. Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing. 50(2):81-87.
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Kohli, Ajay K.1Jaworski, Bernard J.2. Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing. 54(2):1-18. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live
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Brownlie, Douglas1. Organizing for Environmental Scanning: Orthodoxies and Reformations. Journal of Marketing Management. 10(8):703-723. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live
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Hahn D, Taylor B, ProQuest (Firm). The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand und Entwicklungstendenzen. In: 9., überarbeitete Aufl. Springer-Verlag; 2006. http://ebookcentral.proquest.com/lib/uea/detail.action?docID=304106
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Dimensions of brand personality. Journal of the Academy of Marketing Science. 1997;25(3):256-256.
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Time—The Next Source of Competitive Advantage. https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage
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Häubl, Gerald1. Advances in Consumer Research. 1999;26(1):477-478. https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live
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A General Model for Understanding Organizational Buying Behavior. Journal of Marketing. Published online 1972. https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4994960&site=eds-live&scope=site
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Doyle, Peter1Saunders, John2. Market Segmentation and Positioning in Specialized Industrial Markets. Journal of Marketing. 49(2):24-32. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live
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Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu. Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses. Journal of Marketing Research (JMR). 2002;39(4):469-478. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live
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Aaker, Jennifer L.1. Dimensions of Brand Personality. Journal of Marketing Research (JMR). 1997;34(3):347-356. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live
13.
Bond EU, Houston MB. Barriers to Matching New Technologies and Market Opportunities in Established Firms. Journal of Product Innovation Management. 2003;20(2):120-135. doi:10.1111/1540-5885.2002005
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Cornelissen, Joep P.1. Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice. Journal of Strategic Marketing. 2003;11(Issue 4):217-234. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live
15.
Dowling, Grahame R.1Uncles, Mark2. Do Customer Loyalty Programs Really Work? Sloan Management Review. 38(4):71-82. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live
16.
Honeycutt ED. Sales management in the new millennium: an introduction. Industrial Marketing Management. 2002;31(7):555-558. doi:10.1016/S0019-8501(02)00174-8
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Smith, Gareth1 I.G.Smith@lboro.ac.uk. Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective. Journal of Marketing Management. 2004;20(Issue 3-4):457-474. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live
18.
Hardy KG, Magrath AJ. Ten ways for manufacturers to improve distribution management. Business Horizons. 1988;31(6):65-69. doi:10.1016/0007-6813(88)90027-4
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Lancioni R. Pricing issues in industrial marketing. Industrial Marketing Management. 2005;34(2):111-114. doi:10.1016/j.indmarman.2004.07.009
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Schneider B. Welcome to the world of services management. Academy of Management Perspectives. 2004;18(2):144-150. doi:10.5465/ame.2004.13835918
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Kietzmann JH, Hermkens K, McCarthy IP, Silvestre BS. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons. 2011;54(3):241-251. doi:10.1016/j.bushor.2011.01.005
