‘A General Model for Understanding Organizational Buying Behavior.’ Journal of Marketing, 1972, https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4994960&site=eds-live&scope=site.
Aaker, Jennifer L.1. ‘Dimensions of Brand Personality.’ Journal of Marketing Research (JMR), vol. 34, no. 3, 1997, pp. 347–56, https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live.
Bond, Edward U., and Mark B. Houston. ‘Barriers to Matching New Technologies and Market Opportunities in Established Firms’. Journal of Product Innovation Management, vol. 20, no. 2, Mar. 2003, pp. 120–35, https://doi.org/10.1111/1540-5885.2002005.
Brownlie, Douglas1. ‘Organizing for Environmental Scanning: Orthodoxies and Reformations.’ Journal of Marketing Management, vol. 10, no. 8, pp. 703–23, https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live.
Cornelissen, Joep P.1. ‘Change, Continuity and Progress: The Concept of Integrated Marketing Communications and Marketing Communications Practice.’ Journal of Strategic Marketing, vol. 11, no. Issue 4, 2003, pp. 217–34, https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live.
‘Dimensions of Brand Personality’. Journal of the Academy of Marketing Science, vol. 25, no. 3, June 1997, pp. 256–256.
Dowling, Grahame R.1Uncles, Mark2. ‘Do Customer Loyalty Programs Really Work?’ Sloan Management Review, vol. 38, no. 4, pp. 71–82, https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live.
Doyle, Peter1Saunders, John2. ‘Market Segmentation and Positioning in Specialized Industrial Markets.’ Journal of Marketing, vol. 49, no. 2, pp. 24–32, https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live.
Fahy, John, and David Jobber. Foundations of Marketing. Sixth edition, McGraw-Hill Education, 2019, https://ebookcentral.proquest.com/lib/uea/detail.action?docID=6212385.
Hahn, Dietger, et al. The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand Und Entwicklungstendenzen. 9., Überarbeitete Aufl, Springer-Verlag, 2006, http://ebookcentral.proquest.com/lib/uea/detail.action?docID=304106. Electronic resource.
Hardy, Kenneth G., and Allan J. Magrath. ‘Ten Ways for Manufacturers to Improve Distribution Management’. Business Horizons, vol. 31, no. 6, Nov. 1988, pp. 65–69, https://doi.org/10.1016/0007-6813(88)90027-4.
Häubl, Gerald1. Advances in Consumer Research. vol. 26, no. 1, 1999, pp. 477–78, https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live.
Honeycutt, Earl D. ‘Sales Management in the New Millennium: An Introduction’. Industrial Marketing Management, vol. 31, no. 7, Oct. 2002, pp. 555–58, https://doi.org/10.1016/S0019-8501(02)00174-8.
Kietzmann, Jan H., et al. ‘Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media’. Business Horizons, vol. 54, no. 3, May 2011, pp. 241–51, https://doi.org/10.1016/j.bushor.2011.01.005.
Kohli, Ajay K.1Jaworski, Bernard J.2. ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications.’ Journal of Marketing, vol. 54, no. 2, pp. 1–18, https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live.
Kohli, A.K and B.J Jaworski. ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’. Journal of Marketing, vol. 50, no. 2, pp. 81–87.
Lancioni, Richard. ‘Pricing Issues in Industrial Marketing’. Industrial Marketing Management, vol. 34, no. 2, Feb. 2005, pp. 111–14, https://doi.org/10.1016/j.indmarman.2004.07.009.
Schneider, Benjamin. ‘Welcome to the World of Services Management’. Academy of Management Perspectives, vol. 18, no. 2, May 2004, pp. 144–50, https://doi.org/10.5465/ame.2004.13835918.
Smith, Gareth1 I.G.Smith@lboro.ac.uk. ‘Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective.’ Journal of Marketing Management, vol. 20, no. Issue 3-4, 2004, pp. 457–74, https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live.
Time—The Next Source of Competitive Advantage. https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage.
Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu. ‘Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses.’ Journal of Marketing Research (JMR), vol. 39, no. 4, 2002, pp. 469–78, https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live.
