Bibliography for Principles Of Marketing BETA

A General Model for Understanding Organizational Buying Behavior. 1972. Journal of Marketing. https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4994960&site=eds-live&scope=site.

Aaker, Jennifer L.1. 1997. ‘Dimensions of Brand Personality.’ Journal of Marketing Research (JMR) 34(3):347–56. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live.

Bond, Edward U., and Mark B. Houston. 2003. ‘Barriers to Matching New Technologies and Market Opportunities in Established Firms’. Journal of Product Innovation Management 20(2):120–35. doi:10.1111/1540-5885.2002005.

Brownlie, Douglas1. n.d. ‘Organizing for Environmental Scanning: Orthodoxies and Reformations.’ Journal of Marketing Management 10(8):703–23. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live.

Cornelissen, Joep P.1. 2003. ‘Change, Continuity and Progress: The Concept of Integrated Marketing Communications and Marketing Communications Practice.’ Journal of Strategic Marketing 11(Issue 4):217–34. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live.

Dimensions of brand personality. 1997. Journal of the Academy of Marketing Science 25(3):256–256.

Dowling, Grahame R.1Uncles, Mark2. n.d. ‘Do Customer Loyalty Programs Really Work?’ Sloan Management Review 38(4):71–82. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live.

Doyle, Peter1Saunders, John2. n.d. ‘Market Segmentation and Positioning in Specialized Industrial Markets.’ Journal of Marketing 49(2):24–32. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live.

Fahy, John, and David Jobber. 2019. Foundations of Marketing. Sixth edition. London: McGraw-Hill Education.

Hahn, Dietger, Bernard Taylor, and ProQuest (Firm). 2006. ‘The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand Und Entwicklungstendenzen’. Berlin: Springer-Verlag.

Hardy, Kenneth G., and Allan J. Magrath. 1988. ‘Ten Ways for Manufacturers to Improve Distribution Management’. Business Horizons 31(6):65–69. doi:10.1016/0007-6813(88)90027-4.

Häubl, Gerald1. 1999. ‘Advances in Consumer Research’. 26(1):477–78. https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live.

Honeycutt, Earl D. 2002. ‘Sales Management in the New Millennium: An Introduction’. Industrial Marketing Management 31(7):555–58. doi:10.1016/S0019-8501(02)00174-8.

Kietzmann, Jan H., Kristopher Hermkens, Ian P. McCarthy, and Bruno S. Silvestre. 2011. ‘Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media’. Business Horizons 54(3):241–51. doi:10.1016/j.bushor.2011.01.005.

Kohli, Ajay K.1Jaworski, Bernard J.2. n.d. ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications.’ Journal of Marketing 54(2):1–18. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live.

Kohli, A.K and B.J Jaworski. n.d. ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’. Journal of Marketing 50(2):81–87.

Lancioni, Richard. 2005. ‘Pricing Issues in Industrial Marketing’. Industrial Marketing Management 34(2):111–14. doi:10.1016/j.indmarman.2004.07.009.

Schneider, Benjamin. 2004. ‘Welcome to the World of Services Management’. Academy of Management Perspectives 18(2):144–50. doi:10.5465/ame.2004.13835918.

Smith, Gareth1 I.G.Smith@lboro.ac.uk. 2004. ‘Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective.’ Journal of Marketing Management 20(Issue 3-4):457–74. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live.

Time—The Next Source of Competitive Advantage. n.d. https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage.

Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu. 2002. ‘Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses.’ Journal of Marketing Research (JMR) 39(4):469–78. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live.