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Kohli, A.K and B.J Jaworski. Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing. 50(2):81–7.
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Kohli, Ajay K.1Jaworski, Bernard J.2. Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing [Internet]. 54(2):1–18. Available from: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live
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Brownlie, Douglas1. Organizing for Environmental Scanning: Orthodoxies and Reformations. Journal of Marketing Management [Internet]. 10(8):703–23. Available from: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live
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Hahn D, Taylor B, ProQuest (Firm). The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand und Entwicklungstendenzen. In: 9., überarbeitete Aufl. Berlin: Springer-Verlag; 2006. Available from: http://ebookcentral.proquest.com/lib/uea/detail.action?docID=304106
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Dimensions of brand personality. Journal of the Academy of Marketing Science. 1997 Jun 1;25(3):256–256.
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Time—The Next Source of Competitive Advantage [Internet]. Available from: https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage
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Häubl, Gerald1. Advances in Consumer Research. 1999;26(1):477–8. Available from: https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live
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A General Model for Understanding Organizational Buying Behavior. Journal of Marketing [Internet]. 1972; Available from: https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4994960&site=eds-live&scope=site
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Doyle, Peter1Saunders, John2. Market Segmentation and Positioning in Specialized Industrial Markets. Journal of Marketing [Internet]. 49(2):24–32. Available from: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live
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Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu. Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses. Journal of Marketing Research (JMR) [Internet]. 2002;39(4):469–78. Available from: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live
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Aaker, Jennifer L.1. Dimensions of Brand Personality. Journal of Marketing Research (JMR) [Internet]. 1997;34(3):347–56. Available from: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live
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Bond EU, Houston MB. Barriers to Matching New Technologies and Market Opportunities in Established Firms. Journal of Product Innovation Management. 2003 Mar;20(2):120–35.
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Cornelissen, Joep P.1. Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice. Journal of Strategic Marketing [Internet]. 2003;11(Issue 4):217–34. Available from: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live
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Dowling, Grahame R.1Uncles, Mark2. Do Customer Loyalty Programs Really Work? Sloan Management Review [Internet]. 38(4):71–82. Available from: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live
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Honeycutt ED. Sales management in the new millennium: an introduction. Industrial Marketing Management. 2002 Oct;31(7):555–8.
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Smith, Gareth1 I.G.Smith@lboro.ac.uk. Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective. Journal of Marketing Management [Internet]. 2004;20(Issue 3-4):457–74. Available from: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live
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Hardy KG, Magrath AJ. Ten ways for manufacturers to improve distribution management. Business Horizons. 1988 Nov;31(6):65–9.
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Lancioni R. Pricing issues in industrial marketing. Industrial Marketing Management. 2005 Feb;34(2):111–4.
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Schneider B. Welcome to the world of services management. Academy of Management Perspectives. 2004 May;18(2):144–50.
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Kietzmann JH, Hermkens K, McCarthy IP, Silvestre BS. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons. 2011 May;54(3):241–51.
