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Kohli, A.K and B.J Jaworski, ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’, Journal of Marketing, vol. 50, no. 2, pp. 81–87.
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Brownlie, Douglas1, ‘Organizing for Environmental Scanning: Orthodoxies and Reformations.’, Journal of Marketing Management, vol. 10, no. 8, pp. 703–723 [Online]. Available: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live
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D. Hahn, B. Taylor, and ProQuest (Firm), ‘The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand und Entwicklungstendenzen’, 9., Überarbeitete Aufl., Berlin: Springer-Verlag, 2006 [Online]. Available: http://ebookcentral.proquest.com/lib/uea/detail.action?docID=304106
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Häubl, Gerald1, ‘Advances in Consumer Research’, vol. 26, no. 1, pp. 477–478, 1999 [Online]. Available: https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live
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Doyle, Peter1Saunders, John2, ‘Market Segmentation and Positioning in Specialized Industrial Markets.’, Journal of Marketing, vol. 49, no. 2, pp. 24–32 [Online]. Available: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live
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Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu, ‘Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses.’, Journal of Marketing Research (JMR), vol. 39, no. 4, pp. 469–478, 2002 [Online]. Available: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live
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Aaker, Jennifer L.1, ‘Dimensions of Brand Personality.’, Journal of Marketing Research (JMR), vol. 34, no. 3, pp. 347–356, 1997 [Online]. Available: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live
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E. U. Bond and M. B. Houston, ‘Barriers to Matching New Technologies and Market Opportunities in Established Firms’, Journal of Product Innovation Management, vol. 20, no. 2, pp. 120–135, Mar. 2003, doi: 10.1111/1540-5885.2002005.
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Cornelissen, Joep P.1, ‘Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice.’, Journal of Strategic Marketing, vol. 11, no. Issue 4, pp. 217–234, 2003 [Online]. Available: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live
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Dowling, Grahame R.1Uncles, Mark2, ‘Do Customer Loyalty Programs Really Work?’, Sloan Management Review, vol. 38, no. 4, pp. 71–82 [Online]. Available: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live
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E. D. Honeycutt, ‘Sales management in the new millennium: an introduction’, Industrial Marketing Management, vol. 31, no. 7, pp. 555–558, Oct. 2002, doi: 10.1016/S0019-8501(02)00174-8.
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Smith, Gareth1 I.G.Smith@lboro.ac.uk, ‘Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective.’, Journal of Marketing Management, vol. 20, no. Issue 3-4, pp. 457–474, 2004 [Online]. Available: https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live
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K. G. Hardy and A. J. Magrath, ‘Ten ways for manufacturers to improve distribution management’, Business Horizons, vol. 31, no. 6, pp. 65–69, Nov. 1988, doi: 10.1016/0007-6813(88)90027-4.
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R. Lancioni, ‘Pricing issues in industrial marketing’, Industrial Marketing Management, vol. 34, no. 2, pp. 111–114, Feb. 2005, doi: 10.1016/j.indmarman.2004.07.009.
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B. Schneider, ‘Welcome to the world of services management’, Academy of Management Perspectives, vol. 18, no. 2, pp. 144–150, May 2004, doi: 10.5465/ame.2004.13835918.
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J. H. Kietzmann, K. Hermkens, I. P. McCarthy, and B. S. Silvestre, ‘Social media? Get serious! Understanding the functional building blocks of social media’, Business Horizons, vol. 54, no. 3, pp. 241–251, May 2011, doi: 10.1016/j.bushor.2011.01.005.