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Aaker, Jennifer L.1. (1997). Dimensions of Brand Personality. Journal of Marketing Research (JMR), 34(3), 347–356. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live
Bond, E. U., & Houston, M. B. (2003). Barriers to Matching New Technologies and Market Opportunities in Established Firms. Journal of Product Innovation Management, 20(2), 120–135. https://doi.org/10.1111/1540-5885.2002005
Brownlie, Douglas1. (n.d.). Organizing for Environmental Scanning: Orthodoxies and Reformations. Journal of Marketing Management, 10(8), 703–723. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live
Cornelissen, Joep P.1. (2003). Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice. Journal of Strategic Marketing, 11(Issue 4), 217–234. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live
Dimensions of brand personality. (1997). Journal of the Academy of Marketing Science, 25(3), 256–256.
Dowling, Grahame R.1Uncles, Mark2. (n.d.). Do Customer Loyalty Programs Really Work? Sloan Management Review, 38(4), 71–82. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live
Doyle, Peter1Saunders, John2. (n.d.). Market Segmentation and Positioning in Specialized Industrial Markets. Journal of Marketing, 49(2), 24–32. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live
Fahy, J., & Jobber, D. (2019). Foundations of marketing (Sixth edition). McGraw-Hill Education. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=6212385
Hahn, D., Taylor, B., & ProQuest (Firm). (2006). The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand und Entwicklungstendenzen (9., überarbeitete Aufl). Springer-Verlag. http://ebookcentral.proquest.com/lib/uea/detail.action?docID=304106
Hardy, K. G., & Magrath, A. J. (1988). Ten ways for manufacturers to improve distribution management. Business Horizons, 31(6), 65–69. https://doi.org/10.1016/0007-6813(88)90027-4
Häubl, Gerald1. (1999). Advances in Consumer Research. 26(1), 477–478. https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live
Honeycutt, E. D. (2002). Sales management in the new millennium: an introduction. Industrial Marketing Management, 31(7), 555–558. https://doi.org/10.1016/S0019-8501(02)00174-8
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.005
Kohli, Ajay K.1Jaworski, Bernard J.2. (n.d.). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54(2), 1–18. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live
Kohli, A.K and B.J Jaworski. (n.d.). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 50(2), 81–87.
Lancioni, R. (2005). Pricing issues in industrial marketing. Industrial Marketing Management, 34(2), 111–114. https://doi.org/10.1016/j.indmarman.2004.07.009
Schneider, B. (2004). Welcome to the world of services management. Academy of Management Perspectives, 18(2), 144–150. https://doi.org/10.5465/ame.2004.13835918
Smith, Gareth1 I.G.Smith@lboro.ac.uk. (2004). Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective. Journal of Marketing Management, 20(Issue 3-4), 457–474. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live
Time—The Next Source of Competitive Advantage. (n.d.). https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage
Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu. (2002). Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses. Journal of Marketing Research (JMR), 39(4), 469–478. https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live
