1.
Fahy, J., Jobber, D.: Foundations of marketing. McGraw-Hill Education, London (2019).
2.
Kohli, A.K and B.J Jaworski: Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing. 50, 81–87.
3.
Kohli, Ajay K.1Jaworski, Bernard J.2: Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing. 54, 1–18.
4.
Brownlie, Douglas1: Organizing for Environmental Scanning: Orthodoxies and Reformations. Journal of Marketing Management. 10, 703–723.
5.
Hahn, D., Taylor, B., ProQuest (Firm): The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand und Entwicklungstendenzen. Presented at the (2006).
6.
Dimensions of brand personality. Journal of the Academy of Marketing Science. 25, 256–256 (1997).
7.
Time—The Next Source of Competitive Advantage, https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage.
8.
Häubl, Gerald1: Advances in Consumer Research. 26, 477–478 (1999).
9.
A General Model for Understanding Organizational Buying Behavior. Journal of Marketing. (1972).
10.
Doyle, Peter1Saunders, John2: Market Segmentation and Positioning in Specialized Industrial Markets. Journal of Marketing. 49, 24–32.
11.
Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu: Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses. Journal of Marketing Research (JMR). 39, 469–478 (2002).
12.
Aaker, Jennifer L.1: Dimensions of Brand Personality. Journal of Marketing Research (JMR). 34, 347–356 (1997).
13.
Bond, E.U., Houston, M.B.: Barriers to Matching New Technologies and Market Opportunities in Established Firms. Journal of Product Innovation Management. 20, 120–135 (2003). https://doi.org/10.1111/1540-5885.2002005.
14.
Cornelissen, Joep P.1: Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice. Journal of Strategic Marketing. 11, 217–234 (2003).
15.
Dowling, Grahame R.1Uncles, Mark2: Do Customer Loyalty Programs Really Work? Sloan Management Review. 38, 71–82.
16.
Honeycutt, E.D.: Sales management in the new millennium: an introduction. Industrial Marketing Management. 31, 555–558 (2002). https://doi.org/10.1016/S0019-8501(02)00174-8.
17.
Smith, Gareth1 I.G.Smith@lboro.ac.uk: Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective. Journal of Marketing Management. 20, 457–474 (2004).
18.
Hardy, K.G., Magrath, A.J.: Ten ways for manufacturers to improve distribution management. Business Horizons. 31, 65–69 (1988). https://doi.org/10.1016/0007-6813(88)90027-4.
19.
Lancioni, R.: Pricing issues in industrial marketing. Industrial Marketing Management. 34, 111–114 (2005). https://doi.org/10.1016/j.indmarman.2004.07.009.
20.
Schneider, B.: Welcome to the world of services management. Academy of Management Perspectives. 18, 144–150 (2004). https://doi.org/10.5465/ame.2004.13835918.
21.
Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S.: Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons. 54, 241–251 (2011). https://doi.org/10.1016/j.bushor.2011.01.005.