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Aaker, Jennifer L.1. ‘Dimensions of Brand Personality.’ Journal of Marketing Research (JMR) 34.3 (1997): 347–356. Web. <https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9708295748&site=ehost-live>.
Bond, Edward U., and Mark B. Houston. ‘Barriers to Matching New Technologies and Market Opportunities in Established Firms’. Journal of Product Innovation Management 20.2 (2003): 120–135. Web.
Brownlie, Douglas1. ‘Organizing for Environmental Scanning: Orthodoxies and Reformations.’ Journal of Marketing Management 10.8 703–723. Web. <https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13515588&site=ehost-live>.
Cornelissen, Joep P.1. ‘Change, Continuity and Progress: The Concept of Integrated Marketing Communications and Marketing Communications Practice.’ Journal of Strategic Marketing 11.Issue 4 (2003): 217–234. Web. <https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=11763013&site=ehost-live>.
‘Dimensions of Brand Personality’. Journal of the Academy of Marketing Science 25.3 (1997): 256–256. Print.
Dowling, Grahame R.1Uncles, Mark2. ‘Do Customer Loyalty Programs Really Work?’ Sloan Management Review 38.4 71–82. Web. <https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=9712235899&site=ehost-live>.
Doyle, Peter1Saunders, John2. ‘Market Segmentation and Positioning in Specialized Industrial Markets.’ Journal of Marketing 49.2 24–32. Web. <https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=5001277&site=ehost-live>.
Fahy, John, and David Jobber. Foundations of Marketing. Sixth edition. London: McGraw-Hill Education, 2019. Web. <https://ebookcentral.proquest.com/lib/uea/detail.action?docID=6212385>.
Hahn, Dietger, Bernard Taylor, and ProQuest (Firm). ‘The Core Competence of the Corporation in Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand Und Entwicklungstendenzen’. 9., überarbeitete Aufl. Berlin: Springer-Verlag, 2006. Web. <http://ebookcentral.proquest.com/lib/uea/detail.action?docID=304106>.
Hardy, Kenneth G, and Allan J Magrath. ‘Ten Ways for Manufacturers to Improve Distribution Management’. Business Horizons 31.6 (1988): 65–69. Web.
Häubl, Gerald1. ‘Advances in Consumer Research’. 26.1 (1999): 477–478. Web. <https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=83144367&site=ehost-live>.
Honeycutt, Earl D. ‘Sales Management in the New Millennium: An Introduction’. Industrial Marketing Management 31.7 (2002): 555–558. Web.
Kietzmann, Jan H. et al. ‘Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media’. Business Horizons 54.3 (2011): 241–251. Web.
Kohli, Ajay K.1Jaworski, Bernard J.2. ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications.’ Journal of Marketing 54.2 1–18. Web. <https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live>.
Kohli, A.K and B.J Jaworski. ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’. Journal of Marketing 50.2 81–87. Print.
Lancioni, Richard. ‘Pricing Issues in Industrial Marketing’. Industrial Marketing Management 34.2 (2005): 111–114. Web.
Schneider, Benjamin. ‘Welcome to the World of Services Management’. Academy of Management Perspectives 18.2 (2004): 144–150. Web.
Smith, Gareth1 I.G.Smith@lboro.ac.uk. ‘Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective.’ Journal of Marketing Management 20.Issue 3-4 (2004): 457–474. Web. <https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live>.
‘Time—The Next Source of Competitive Advantage’. N.p., n.d. Web. <https://hbr.org/1988/07/time-the-next-source-of-competitive-advantage>.
Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu. ‘Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses.’ Journal of Marketing Research (JMR) 39.4 (2002): 469–478. Web. <https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=8542448&site=ehost-live>.
