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Johnson S. The innovator’s cookbook: essentials for inventing what is next [Internet]. New York: Riverhead Books; 2011. Available from: https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd; 2021.
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Heding T, Knudtzen CF, Bjerre M. Brand management: research, theory and practice [Internet]. Second edition. London: Routledge, Taylor & Francis Group; 2016. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261655&authtype=sso&custid=s8993828&site=ehost-live&scope=site
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd; 2021.
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Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding [Internet]. 1st ed. San Francisco: Jossey-Bass; 2008. Available from: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
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Morgan G. Images of organization [Internet]. Updated ed. Thousand Oaks: Sage Publications; 2006. Available from: http://www.loc.gov/catdir/toc/ecip067/2006002939.html
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Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding [Internet]. 1st ed. San Francisco: Jossey-Bass; 2008. Available from: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd; 2021.
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd; 2021.
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd; 2021.
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Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding [Internet]. 1st ed. San Francisco: Jossey-Bass; 2008. Available from: http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
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Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding [Internet]. 1st ed. San Francisco: Jossey-Bass; 2008. Available from: http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd; 2021.
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Johnson S. The innovator’s cookbook: essentials for inventing what is next [Internet]. New York: Riverhead Books; 2011. Available from: https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd; 2021.
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Johnson S. The innovator’s cookbook: essentials for inventing what is next [Internet]. New York: Riverhead Books; 2011. Available from: https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
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Christensen C. WHAT IS DISRUPTIVE INNOVATION? Harvard Business Review [Internet]. 2015; Available from: https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=bsu&AN=111099338&authtype=sso&custid=s8993828&site=eds-live&scope=site
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The Era of Open Innovation [Internet]. Available from: http://sloanreview.mit.edu/article/the-era-of-open-innovation/
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Johnson S. The innovator’s cookbook: essentials for inventing what is next [Internet]. New York: Riverhead Books; 2011. Available from: https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
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Srinivasan R, Lilien GL, Rangaswamy A. The Emergence of Dominant Designs. Journal of Marketing [Internet]. 2006; Available from: https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&AuthType=sso&db=bsu&AN=20200377&site=eds-live&scope=site
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Diffusion of Innovations Model -- Rogers and Scott Report [Internet]. Available from: http://nnlm.gov/archive/pnr/eval/rogers.html
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Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding [Internet]. 1st ed. San Francisco: Jossey-Bass; 2008. Available from: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd; 2021.