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S. Johnson, The innovator’s cookbook: essentials for inventing what is next. New York: Riverhead Books, 2011 [Online]. Available: https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
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P. Dawson and C. Andriopoulos, Managing Change, Creativity and Innovation, 4th ed. London: SAGE Publications Ltd, 2021.
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T. Heding, C. F. Knudtzen, and M. Bjerre, Brand management: research, theory and practice, Second edition. London: Routledge, Taylor & Francis Group, 2016 [Online]. Available: http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261655&authtype=sso&custid=s8993828&site=ehost-live&scope=site
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P. Dawson and C. Andriopoulos, Managing Change, Creativity and Innovation, 4th ed. London: SAGE Publications Ltd, 2021.
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M. J. Hatch and M. Schultz, Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding, 1st ed. San Francisco: Jossey-Bass, 2008 [Online]. Available: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
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P. Dawson and C. Andriopoulos, Managing Change, Creativity and Innovation, 4th ed. London: SAGE Publications Ltd, 2021.
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P. Dawson and C. Andriopoulos, Managing Change, Creativity and Innovation, 4th ed. London: SAGE Publications Ltd, 2021.
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M. J. Hatch and M. Schultz, Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding, 1st ed. San Francisco: Jossey-Bass, 2008 [Online]. Available: http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
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P. Dawson and C. Andriopoulos, Managing Change, Creativity and Innovation, 4th ed. London: SAGE Publications Ltd, 2021.
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S. Johnson, The innovator’s cookbook: essentials for inventing what is next. New York: Riverhead Books, 2011 [Online]. Available: https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
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M. J. Hatch and M. Schultz, Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding, 1st ed. San Francisco: Jossey-Bass, 2008 [Online]. Available: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
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P. Dawson and C. Andriopoulos, Managing Change, Creativity and Innovation, 4th ed. London: SAGE Publications Ltd, 2021.
