1
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: : SAGE Publications Ltd 2021.
2
Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. 1st ed. San Francisco: : Jossey-Bass 2008. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
3
Johnson S. The innovator’s cookbook: essentials for inventing what is next. New York: : Riverhead Books 2011. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
4
Heding T, Knudtzen CF, Bjerre M. Brand management: research, theory and practice. Second edition. London: : Routledge, Taylor & Francis Group 2016. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261655&authtype=sso&custid=s8993828&site=ehost-live&scope=site
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Kornberger M. Brand Society: How Brands Transform Management and Lifestyle. Cambridge: : Cambridge University Press 2010. https://www.cambridge.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0
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Morgan G. Images of organization. Updated ed. Thousand Oaks: : Sage Publications 2006. http://www.loc.gov/catdir/toc/ecip067/2006002939.html
7
Mitchell C. Selling the Brand Inside. Harvard Business Review 2002;:99–105.https://uea.rl.talis.com/users/06E00D18-225E-E616-8E78-5BAA147D6D4E/bookmarks.html
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Gyrd-Jones R, Merrilees B, Miller D. Revisiting the complexities of corporate branding: Issues, paradoxes, solutions. Journal of Brand Management 2013;20:571–89. doi:10.1057/bm.2013.1
9
Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. 1st ed. San Francisco: : Jossey-Bass 2008. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
10
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: : SAGE Publications Ltd 2021.
11
Heding T, Knudtzen CF, Bjerre M. Brand management: research, theory and practice. Second edition. London: : Routledge, Taylor & Francis Group 2016. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261655&authtype=sso&custid=s8993828&site=ehost-live&scope=site
12
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: : SAGE Publications Ltd 2021.
13
Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. 1st ed. San Francisco: : Jossey-Bass 2008. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
14
Morgan G. Images of organization. Updated ed. Thousand Oaks: : Sage Publications 2006. http://www.loc.gov/catdir/toc/ecip067/2006002939.html
15
Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. 1st ed. San Francisco: : Jossey-Bass 2008. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
16
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: : SAGE Publications Ltd 2021.
17
Morgan G. Images of organization. Updated ed. Thousand Oaks: : Sage Publications 2006. http://www.loc.gov/catdir/toc/ecip067/2006002939.html
18
Wall J. Conflict and its management. Journal of Management 1995;21:515–58. doi:10.1016/0149-2063(95)90018-7
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Todnem By R. Organisational change management: A critical review. Journal of Change Management Published Online First: 2005.https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&AuthType=sso&db=psyh&AN=2006-00896-002&site=eds-live&scope=site
20
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: : SAGE Publications Ltd 2021.
21
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: : SAGE Publications Ltd 2021.
22
Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. 1st ed. San Francisco: : Jossey-Bass 2008. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
23
Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. 1st ed. San Francisco: : Jossey-Bass 2008. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
24
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: : SAGE Publications Ltd 2021.
25
Johnson S. The innovator’s cookbook: essentials for inventing what is next. New York: : Riverhead Books 2011. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
26
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: : SAGE Publications Ltd 2021.
27
Johnson S. The innovator’s cookbook: essentials for inventing what is next. New York: : Riverhead Books 2011. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
28
Christensen C. WHAT IS DISRUPTIVE INNOVATION? Harvard Business Review Published Online First: 2015.https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=bsu&AN=111099338&authtype=sso&custid=s8993828&site=eds-live&scope=site
29
The Era of Open Innovation. http://sloanreview.mit.edu/article/the-era-of-open-innovation/
30
Bogers M, Afuah A, Bastian B. Users as Innovators: A Review, Critique, and Future Research Directions. Journal of Management 2010;36:857–75. doi:10.1177/0149206309353944
31
Johnson S. The innovator’s cookbook: essentials for inventing what is next. New York: : Riverhead Books 2011. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
32
Srinivasan R, Lilien GL, Rangaswamy A. The Emergence of Dominant Designs. Journal of Marketing Published Online First: 2006.https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&AuthType=sso&db=bsu&AN=20200377&site=eds-live&scope=site
33
Diffusion of Innovations Model -- Rogers and Scott Report. http://nnlm.gov/archive/pnr/eval/rogers.html
34
Hatch MJ, Schultz M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. 1st ed. San Francisco: : Jossey-Bass 2008. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
35
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. London: : SAGE Publications Ltd 2021.