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Hatch MJ, Schultz M. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass; 2008. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
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Johnson S. The Innovator’s Cookbook: Essentials for Inventing What Is Next. Riverhead Books; 2011. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
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Heding T, Knudtzen CF, Bjerre M. Brand Management: Research, Theory and Practice. Second edition. Routledge, Taylor & Francis Group; 2016. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261655&authtype=sso&custid=s8993828&site=ehost-live&scope=site
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Kornberger M. Brand Society: How Brands Transform Management and Lifestyle. Cambridge University Press; 2010. https://www.cambridge.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0
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Morgan G. Images of Organization. Updated ed. Sage Publications; 2006. http://www.loc.gov/catdir/toc/ecip067/2006002939.html
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Mitchell C. Selling the Brand Inside. Harvard Business Review. Published online 2002:99-105. https://uea.rl.talis.com/users/06E00D18-225E-E616-8E78-5BAA147D6D4E/bookmarks.html
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Gyrd-Jones R, Merrilees B, Miller D. Revisiting the complexities of corporate branding: Issues, paradoxes, solutions. Journal of Brand Management. 2013;20(7):571-589. doi:10.1057/bm.2013.1
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Hatch MJ, Schultz M. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass; 2008. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. SAGE Publications Ltd; 2021.
11.
Heding T, Knudtzen CF, Bjerre M. Brand Management: Research, Theory and Practice. Second edition. Routledge, Taylor & Francis Group; 2016. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261655&authtype=sso&custid=s8993828&site=ehost-live&scope=site
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. SAGE Publications Ltd; 2021.
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Hatch MJ, Schultz M. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass; 2008. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
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Morgan G. Images of Organization. Updated ed. Sage Publications; 2006. http://www.loc.gov/catdir/toc/ecip067/2006002939.html
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Hatch MJ, Schultz M. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass; 2008. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. SAGE Publications Ltd; 2021.
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Morgan G. Images of Organization. Updated ed. Sage Publications; 2006. http://www.loc.gov/catdir/toc/ecip067/2006002939.html
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Wall J. Conflict and its management. Journal of Management. 1995;21(3):515-558. doi:10.1016/0149-2063(95)90018-7
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Todnem By R. Organisational change management: A critical review. Journal of Change Management. Published online 2005. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&AuthType=sso&db=psyh&AN=2006-00896-002&site=eds-live&scope=site
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. SAGE Publications Ltd; 2021.
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. SAGE Publications Ltd; 2021.
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Hatch MJ, Schultz M. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass; 2008. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
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Hatch MJ, Schultz M. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass; 2008. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
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Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. SAGE Publications Ltd; 2021.
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Johnson S. The Innovator’s Cookbook: Essentials for Inventing What Is Next. Riverhead Books; 2011. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
26.
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. SAGE Publications Ltd; 2021.
27.
Johnson S. The Innovator’s Cookbook: Essentials for Inventing What Is Next. Riverhead Books; 2011. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
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Christensen C. WHAT IS DISRUPTIVE INNOVATION? Harvard Business Review. Published online 2015. https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=bsu&AN=111099338&authtype=sso&custid=s8993828&site=eds-live&scope=site
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The Era of Open Innovation. http://sloanreview.mit.edu/article/the-era-of-open-innovation/
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Bogers M, Afuah A, Bastian B. Users as Innovators: A Review, Critique, and Future Research Directions. Journal of Management. 2010;36(4):857-875. doi:10.1177/0149206309353944
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Johnson S. The Innovator’s Cookbook: Essentials for Inventing What Is Next. Riverhead Books; 2011. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
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Srinivasan R, Lilien GL, Rangaswamy A. The Emergence of Dominant Designs. Journal of Marketing. Published online 2006. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&AuthType=sso&db=bsu&AN=20200377&site=eds-live&scope=site
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Diffusion of Innovations Model -- Rogers and Scott Report. http://nnlm.gov/archive/pnr/eval/rogers.html
34.
Hatch MJ, Schultz M. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass; 2008. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
35.
Dawson P, Andriopoulos C. Managing Change, Creativity and Innovation. 4th ed. SAGE Publications Ltd; 2021.