Bogers, M., Afuah, A., & Bastian, B. (2010). Users as Innovators: A Review, Critique, and Future Research Directions. Journal of Management, 36(4), 857–875. https://doi.org/10.1177/0149206309353944
Christensen, C. (2015). WHAT IS DISRUPTIVE INNOVATION? Harvard Business Review. https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=bsu&AN=111099338&authtype=sso&custid=s8993828&site=eds-live&scope=site
Dawson, P., & Andriopoulos, C. (2021a). Managing Change, Creativity and Innovation (4th ed.). SAGE Publications Ltd.
Dawson, P., & Andriopoulos, C. (2021b). Managing Change, Creativity and Innovation (4th ed.). SAGE Publications Ltd.
Dawson, P., & Andriopoulos, C. (2021c). Managing Change, Creativity and Innovation (4th ed.). SAGE Publications Ltd.
Dawson, P., & Andriopoulos, C. (2021d). Managing Change, Creativity and Innovation (4th ed.). SAGE Publications Ltd.
Dawson, P., & Andriopoulos, C. (2021e). Managing Change, Creativity and Innovation (4th ed.). SAGE Publications Ltd.
Dawson, P., & Andriopoulos, C. (2021f). Managing Change, Creativity and Innovation (4th ed.). SAGE Publications Ltd.
Dawson, P., & Andriopoulos, C. (2021g). Managing Change, Creativity and Innovation (4th ed.). SAGE Publications Ltd.
Dawson, P., & Andriopoulos, C. (2021h). Managing Change, Creativity and Innovation (4th ed.). SAGE Publications Ltd.
Dawson, P., & Andriopoulos, C. (2021i). Managing Change, Creativity and Innovation (4th ed.). SAGE Publications Ltd.
Diffusion of Innovations Model -- Rogers and Scott Report. (n.d.). http://nnlm.gov/archive/pnr/eval/rogers.html
Gyrd-Jones, R., Merrilees, B., & Miller, D. (2013). Revisiting the complexities of corporate branding: Issues, paradoxes, solutions. Journal of Brand Management, 20(7), 571–589. https://doi.org/10.1057/bm.2013.1
Hatch, M. J., & Schultz, M. (2008a). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding (1st ed). Jossey-Bass. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
Hatch, M. J., & Schultz, M. (2008b). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding (1st ed). Jossey-Bass. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
Hatch, M. J., & Schultz, M. (2008c). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding (1st ed). Jossey-Bass. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
Hatch, M. J., & Schultz, M. (2008d). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding (1st ed). Jossey-Bass. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
Hatch, M. J., & Schultz, M. (2008e). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding (1st ed). Jossey-Bass. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
Hatch, M. J., & Schultz, M. (2008f). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding (1st ed). Jossey-Bass. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807
Hatch, M. J., & Schultz, M. (2008g). Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding (1st ed). Jossey-Bass. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807
Heding, T., Knudtzen, C. F., & Bjerre, M. (2016a). Brand management: research, theory and practice (Second edition). Routledge, Taylor & Francis Group. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261655&authtype=sso&custid=s8993828&site=ehost-live&scope=site
Heding, T., Knudtzen, C. F., & Bjerre, M. (2016b). Brand management: research, theory and practice (Second edition). Routledge, Taylor & Francis Group. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261655&authtype=sso&custid=s8993828&site=ehost-live&scope=site
Johnson, S. (2011a). The innovator’s cookbook: essentials for inventing what is next. Riverhead Books. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
Johnson, S. (2011b). The innovator’s cookbook: essentials for inventing what is next. Riverhead Books. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
Johnson, S. (2011c). The innovator’s cookbook: essentials for inventing what is next. Riverhead Books. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
Johnson, S. (2011d). The innovator’s cookbook: essentials for inventing what is next. Riverhead Books. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site
Kornberger, M. (2010). Brand Society: How Brands Transform Management and Lifestyle. Cambridge University Press. https://www.cambridge.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0
Mitchell, C. (2002). Selling the Brand Inside. Harvard Business Review, 99–105. https://uea.rl.talis.com/users/06E00D18-225E-E616-8E78-5BAA147D6D4E/bookmarks.html
Morgan, G. (2006a). Images of organization (Updated ed). Sage Publications. http://www.loc.gov/catdir/toc/ecip067/2006002939.html
Morgan, G. (2006b). Images of organization (Updated ed). Sage Publications. http://www.loc.gov/catdir/toc/ecip067/2006002939.html
Morgan, G. (2006c). Images of organization (Updated ed). Sage Publications. http://www.loc.gov/catdir/toc/ecip067/2006002939.html
Srinivasan, R., Lilien, G. L., & Rangaswamy, A. (2006). The Emergence of Dominant Designs. Journal of Marketing. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&AuthType=sso&db=bsu&AN=20200377&site=eds-live&scope=site
The Era of Open Innovation. (n.d.). http://sloanreview.mit.edu/article/the-era-of-open-innovation/
Todnem By, R. (2005). Organisational change management: A critical review. Journal of Change Management. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&AuthType=sso&db=psyh&AN=2006-00896-002&site=eds-live&scope=site
Wall, J. (1995). Conflict and its management. Journal of Management, 21(3), 515–558. https://doi.org/10.1016/0149-2063(95)90018-7
