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Christensen, Clayton. 2015. ‘WHAT IS DISRUPTIVE INNOVATION?’ Harvard Business Review. https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=bsu&AN=111099338&authtype=sso&custid=s8993828&site=eds-live&scope=site.
Dawson, Patrick, and Costas Andriopoulos. 2021a. Managing Change, Creativity and Innovation. 4th edn. SAGE Publications Ltd.
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‘Diffusion of Innovations Model -- Rogers and Scott Report’. n.d. http://nnlm.gov/archive/pnr/eval/rogers.html.
Gyrd-Jones, Richard, Bill Merrilees, and Dale Miller. 2013. ‘Revisiting the Complexities of Corporate Branding: Issues, Paradoxes, Solutions’. Journal of Brand Management 20 (7): 571–89. https://doi.org/10.1057/bm.2013.1.
Hatch, Mary Jo, and Majken Schultz. 2008a. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807.
Hatch, Mary Jo, and Majken Schultz. 2008b. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807.
Hatch, Mary Jo, and Majken Schultz. 2008c. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807.
Hatch, Mary Jo, and Majken Schultz. 2008d. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807.
Hatch, Mary Jo, and Majken Schultz. 2008e. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807.
Hatch, Mary Jo, and Majken Schultz. 2008f. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass. http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807.
Hatch, Mary Jo, and Majken Schultz. 2008g. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. Jossey-Bass. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807.
Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. 2016a. Brand Management: Research, Theory and Practice. Second edition. Routledge, Taylor & Francis Group. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261655&authtype=sso&custid=s8993828&site=ehost-live&scope=site.
Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. 2016b. Brand Management: Research, Theory and Practice. Second edition. Routledge, Taylor & Francis Group. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261655&authtype=sso&custid=s8993828&site=ehost-live&scope=site.
Johnson, Steven. 2011a. The Innovator’s Cookbook: Essentials for Inventing What Is Next. Riverhead Books. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site.
Johnson, Steven. 2011b. The Innovator’s Cookbook: Essentials for Inventing What Is Next. Riverhead Books. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site.
Johnson, Steven. 2011c. The Innovator’s Cookbook: Essentials for Inventing What Is Next. Riverhead Books. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site.
Johnson, Steven. 2011d. The Innovator’s Cookbook: Essentials for Inventing What Is Next. Riverhead Books. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&db=nlebk&AN=1116046&site=eds-live&scope=site.
Kornberger, Martin. 2010. Brand Society: How Brands Transform Management and Lifestyle. Cambridge University Press. https://www.cambridge.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0.
Mitchell, Colin. 2002. ‘Selling the Brand Inside’. Harvard Business Review, 99–105. https://uea.rl.talis.com/users/06E00D18-225E-E616-8E78-5BAA147D6D4E/bookmarks.html.
Morgan, Gareth. 2006a. Images of Organization. Updated ed. Sage Publications. http://www.loc.gov/catdir/toc/ecip067/2006002939.html.
Morgan, Gareth. 2006b. Images of Organization. Updated ed. Sage Publications. http://www.loc.gov/catdir/toc/ecip067/2006002939.html.
Morgan, Gareth. 2006c. Images of Organization. Updated ed. Sage Publications. http://www.loc.gov/catdir/toc/ecip067/2006002939.html.
Srinivasan, R, G.L. Lilien, and A. Rangaswamy. 2006. ‘The Emergence of Dominant Designs.’ Journal of Marketing. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&AuthType=sso&db=bsu&AN=20200377&site=eds-live&scope=site.
‘The Era of Open Innovation’. n.d. http://sloanreview.mit.edu/article/the-era-of-open-innovation/.
Todnem By, Rune. 2005. ‘Organisational Change Management: A Critical Review.’ Journal of Change Management. https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&AuthType=sso&db=psyh&AN=2006-00896-002&site=eds-live&scope=site.
Wall, J. 1995. ‘Conflict and Its Management’. Journal of Management 21 (3): 515–58. https://doi.org/10.1016/0149-2063(95)90018-7.
