1.
Dawson, P. & Andriopoulos, C. Managing Change, Creativity and Innovation. (SAGE Publications Ltd, 2021).
2.
Hatch, M. J. & Schultz, M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. (Jossey-Bass, 2008).
3.
Johnson, S. The innovator’s cookbook: essentials for inventing what is next. (Riverhead Books, 2011).
4.
Heding, T., Knudtzen, C. F. & Bjerre, M. Brand management: research, theory and practice. (Routledge, Taylor & Francis Group, 2016).
5.
Kornberger, M. Brand Society: How Brands Transform Management and Lifestyle. (Cambridge University Press, 2010).
6.
Morgan, G. Images of organization. (Sage Publications, 2006).
7.
Mitchell, C. Selling the Brand Inside. Harvard Business Review 99–105 (2002).
8.
Gyrd-Jones, R., Merrilees, B. & Miller, D. Revisiting the complexities of corporate branding: Issues, paradoxes, solutions. Journal of Brand Management 20, 571–589 (2013).
9.
Hatch, M. J. & Schultz, M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. (Jossey-Bass, 2008).
10.
Dawson, P. & Andriopoulos, C. Managing Change, Creativity and Innovation. (SAGE Publications Ltd, 2021).
11.
Heding, T., Knudtzen, C. F. & Bjerre, M. Brand management: research, theory and practice. (Routledge, Taylor & Francis Group, 2016).
12.
Dawson, P. & Andriopoulos, C. Managing Change, Creativity and Innovation. (SAGE Publications Ltd, 2021).
13.
Hatch, M. J. & Schultz, M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. (Jossey-Bass, 2008).
14.
Morgan, G. Images of organization. (Sage Publications, 2006).
15.
Hatch, M. J. & Schultz, M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. (Jossey-Bass, 2008).
16.
Dawson, P. & Andriopoulos, C. Managing Change, Creativity and Innovation. (SAGE Publications Ltd, 2021).
17.
Morgan, G. Images of organization. (Sage Publications, 2006).
18.
Wall, J. Conflict and its management. Journal of Management 21, 515–558 (1995).
19.
Todnem By, R. Organisational change management: A critical review. Journal of Change Management (2005).
20.
Dawson, P. & Andriopoulos, C. Managing Change, Creativity and Innovation. (SAGE Publications Ltd, 2021).
21.
Dawson, P. & Andriopoulos, C. Managing Change, Creativity and Innovation. (SAGE Publications Ltd, 2021).
22.
Hatch, M. J. & Schultz, M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. (Jossey-Bass, 2008).
23.
Hatch, M. J. & Schultz, M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. (Jossey-Bass, 2008).
24.
Dawson, P. & Andriopoulos, C. Managing Change, Creativity and Innovation. (SAGE Publications Ltd, 2021).
25.
Johnson, S. The innovator’s cookbook: essentials for inventing what is next. (Riverhead Books, 2011).
26.
Dawson, P. & Andriopoulos, C. Managing Change, Creativity and Innovation. (SAGE Publications Ltd, 2021).
27.
Johnson, S. The innovator’s cookbook: essentials for inventing what is next. (Riverhead Books, 2011).
28.
Christensen, C. WHAT IS DISRUPTIVE INNOVATION? Harvard Business Review (2015).
29.
The Era of Open Innovation. http://sloanreview.mit.edu/article/the-era-of-open-innovation/.
30.
Bogers, M., Afuah, A. & Bastian, B. Users as Innovators: A Review, Critique, and Future Research Directions. Journal of Management 36, 857–875 (2010).
31.
Johnson, S. The innovator’s cookbook: essentials for inventing what is next. (Riverhead Books, 2011).
32.
Srinivasan, R., Lilien, G. L. & Rangaswamy, A. The Emergence of Dominant Designs. Journal of Marketing (2006).
33.
Diffusion of Innovations Model -- Rogers and Scott Report. http://nnlm.gov/archive/pnr/eval/rogers.html.
34.
Hatch, M. J. & Schultz, M. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding. (Jossey-Bass, 2008).
35.
Dawson, P. & Andriopoulos, C. Managing Change, Creativity and Innovation. (SAGE Publications Ltd, 2021).