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Christensen, Clayton. ‘WHAT IS DISRUPTIVE INNOVATION?’ Harvard Business Review (2015): n. pag. Web. <https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=bsu&AN=111099338&authtype=sso&custid=s8993828&site=eds-live&scope=site>.
Dawson, Patrick, and Costas Andriopoulos. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd, 2021. Print.
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---. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd, 2021. Print.
---. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd, 2021. Print.
---. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd, 2021. Print.
---. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd, 2021. Print.
---. Managing Change, Creativity and Innovation. 4th ed. London: SAGE Publications Ltd, 2021. Print.
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Hatch, Mary Jo, and Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. San Francisco: Jossey-Bass, 2008. Web. <https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807>.
---. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. San Francisco: Jossey-Bass, 2008. Web. <http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807>.
---. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. San Francisco: Jossey-Bass, 2008. Web. <https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807>.
---. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. San Francisco: Jossey-Bass, 2008. Web. <https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807>.
---. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. San Francisco: Jossey-Bass, 2008. Web. <http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807>.
---. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. San Francisco: Jossey-Bass, 2008. Web. <http://www.UEA.eblib.com/patron/FullRecord.aspx?p=333807>.
---. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. 1st ed. San Francisco: Jossey-Bass, 2008. Web. <https://ebookcentral.proquest.com/lib/uea/detail.action?docID=333807>.
Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management: Research, Theory and Practice. Second edition. London: Routledge, Taylor & Francis Group, 2016. Web. <http://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=1261655&amp;authtype=sso&amp;custid=s8993828&amp;site=ehost-live&amp;scope=site>.
---. Brand Management: Research, Theory and Practice. Second edition. London: Routledge, Taylor & Francis Group, 2016. Web. <http://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=1261655&amp;authtype=sso&amp;custid=s8993828&amp;site=ehost-live&amp;scope=site>.
Johnson, Steven. The Innovator’s Cookbook: Essentials for Inventing What Is Next. New York: Riverhead Books, 2011. Web. <https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&amp;db=nlebk&amp;AN=1116046&amp;site=eds-live&amp;scope=site>.
---. The Innovator’s Cookbook: Essentials for Inventing What Is Next. New York: Riverhead Books, 2011. Web. <https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&amp;db=nlebk&amp;AN=1116046&amp;site=eds-live&amp;scope=site>.
---. The Innovator’s Cookbook: Essentials for Inventing What Is Next. New York: Riverhead Books, 2011. Web. <https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&amp;db=nlebk&amp;AN=1116046&amp;site=eds-live&amp;scope=site>.
---. The Innovator’s Cookbook: Essentials for Inventing What Is Next. New York: Riverhead Books, 2011. Web. <https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&amp;db=nlebk&amp;AN=1116046&amp;site=eds-live&amp;scope=site>.
Kornberger, Martin. Brand Society: How Brands Transform Management and Lifestyle. Cambridge: Cambridge University Press, 2010. Web. <https://www.cambridge.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0>.
Mitchell, Colin. ‘Selling the Brand Inside’. Harvard Business Review (2002): 99–105. Web. <https://uea.rl.talis.com/users/06E00D18-225E-E616-8E78-5BAA147D6D4E/bookmarks.html>.
Morgan, Gareth. Images of Organization. Updated ed. Thousand Oaks: Sage Publications, 2006. Web. <http://www.loc.gov/catdir/toc/ecip067/2006002939.html>.
---. Images of Organization. Updated ed. Thousand Oaks: Sage Publications, 2006. Web. <http://www.loc.gov/catdir/toc/ecip067/2006002939.html>.
---. Images of Organization. Updated ed. Thousand Oaks: Sage Publications, 2006. Web. <http://www.loc.gov/catdir/toc/ecip067/2006002939.html>.
Srinivasan, R, G.L. Lilien, and A. Rangaswamy. ‘The Emergence of Dominant Designs.’ Journal of Marketing (2006): n. pag. Web. <https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&AuthType=sso&db=bsu&AN=20200377&site=eds-live&scope=site>.
‘The Era of Open Innovation’. N.p., n.d. Web. <http://sloanreview.mit.edu/article/the-era-of-open-innovation/>.
Todnem By, Rune. ‘Organisational Change Management: A Critical Review.’ Journal of Change Management (2005): n. pag. Web. <https://search-ebscohost-com.uea.idm.oclc.org/login.aspx?direct=true&amp;AuthType=sso&amp;db=psyh&amp;AN=2006-00896-002&amp;site=eds-live&amp;scope=site>.
Wall, J. ‘Conflict and Its Management’. Journal of Management 21.3 (1995): 515–558. Web.