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Hackley, C.E.: Chapter 1 [in] Marketing in Context : Setting the Scene. Palgrave Macmillan, New York, New York (2013).
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Hackley, C.E., Hackley, R.A.: Chapter 1: ‘Introducing Advertising and Promotion’ [in] Advertising and promotion: an integrated marketing communications approach. In: Advertising and promotion. SAGE, Los Angeles (2017).
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Powell, H.: ‘Consumers, Markets and Marketplaces’ in Helen Powell ed. Promotional culture and convergence: markets, methods, media pp. 23-50 Available as ebook. In: Promotional culture and convergence: markets, methods, media. Routledge, Milton Park, Abingdon, Oxon (2013).
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Hackley, C.E., Hackley, R.A.: Chapter 4: ‘The Creative Agency Model’ [in] Advertising and promotion. In: Advertising & promotion. SAGE, Los Angeles (2018).
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Chris Hackley: Chapter 6 [in] Marketing in Context : Setting the Scene. In: Marketing in Context : Setting the Scene. Palgrave Macmillan UK (2013).
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Klein, N.: ‘The Brand Expands: How the Logo Grabbed Center Stage’ [in] No logo: no space, no choice, no jobs. In: No logo: no space, no choice, no jobs. Fourth Estate, London (2010).
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Powell, H.: Jonathan Hardy, 2013. Chapter: The Changing Relationship between Media and Marketing’ [in] Promotional Culture and Convergence: Markets, Methods, Media. In: Promotional Culture and Convergence: Markets, Methods, Media (2013).
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Hackley, C.E., Hackley, R.A.: Chapter 6: ‘Media and Audience Planning’ [in] Advertising and promotion. In: Advertising and promotion. SAGE, Los Angeles (2017).
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Kim, J.: The institutionalization of YouTube: From user-generated content to professionally generated content. Media, Culture & Society. 34, 53–67 (2012). https://doi.org/10.1177/0163443711427199.
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Caliandro, A., Gandini, A.: Chapter 2 ‘Social Media: Definitions and Uses’ [in] Qualitative research in digital environments: a research toolkit. In: Qualitative research in digital environments: a research toolkit. Routledge, Taylor & Francis Group, New York (2017).
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Abidin, C.: Visibility labour: Engaging with Influencers fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia. 161, 86–100 (2016). https://doi.org/10.1177/1329878X16665177.
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Andrew McStay: Chapter 1 - Introducing the sensational world of creativity and advertising. In: Creativity and advertising: affect, events and process. Routledge, Taylor & Francis Group, London (2013).
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Hackley, C.E., Hackley, R.A.: Chapter 9: Brands on the Defensive [in] Advertising and promotion. In: Advertising and promotion. SAGE, Los Angeles (2017).
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Dara Persis Murray, ‘Branding for “Real” Social Change in Dove’s Campaign for Real Beauty’. Feminist Media Studies. 13, (2013). https://doi.org/10.1080/14680777.2011.647963.
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Caliandro, A., Gandini, A.: Section II Introduction [in] Qualitative research in digital environments: a research toolkit. In: Qualitative research in digital environments: a research toolkit. Routledge, Taylor & Francis Group, New York (2017).
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Banet-Weiser, Sarah: Chapter 4: Branding Politics: Shopping for Change? [in] AuthenticTM. In: AuthenticTM. NYU Press (2012).
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Davis, A.: Chapter 1. In: Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Polity, Cambridge, UK (2013).
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Yaxley, H.: Chapter 5: ‘The Public Relations Perspective of Promotional Culture’ [in] Promotional Culture and Convergence: markets, methods, media. In: Heather Yaxley, ‘The Public Relations Perspective of Promotional Culture’ Promotional Culture and Convergence Available as ebook. Taylor and Francis (2013).
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Davis, A.: Chapter 8: ‘Politics and Political Representation’. In: Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Polity, Cambridge, UK (2013).
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McClintock, A., McClintock, A.: Chapter 5 [in] Imperial leather: race, gender, and sexuality in the colonial contest. In: Imperial leather: race, gender, and sexuality in the colonial contest. Routledge, New York (1995).
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Michelle M. Lazar: Chapter 2 Aesthetic Labour as Fun and Play in Cosmetics Advertising [in] Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism. In: Elias, A.S., Gill, R., and Scharff, C. (eds.) Aesthetic labour: rethinking beauty politics in neoliberalism. pp. 51–66. Palgrave Macmillan, [London, England] (2017).
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McRobbie, A.: Chapter 1 ‘Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy’ [in] Be creative: making a living in the new culture industries. In: Be creative: making a living in the new culture industries. Polity, Cambridge, UK (2016).
