Bibliography for Promotional Culture BETA

Abidin, C. 2016. ‘Visibility Labour: Engaging with Influencers Fashion Brands and #OOTD Advertorial Campaigns on Instagram’. Media International Australia 161(1):86–100. doi: 10.1177/1329878X16665177.

Andrew McStay. 2013. ‘Chapter 1 - Introducing the Sensational World of Creativity and Advertising’. in Creativity and advertising: affect, events and process. London: Routledge, Taylor & Francis Group.

Anon. 2013. ‘Dara Persis Murray, “Branding for ‘Real’ Social Change in Dove’s Campaign for Real Beauty”’. Feminist Media Studies 13(1). doi: 10.1080/14680777.2011.647963.

Anon. n.d. ‘Living in “promotional Times” | openDemocracy’.

Banet-Weiser, Sarah. 2012. ‘Chapter 4: Branding Politics: Shopping for Change? [In] Authentic^TM’. in Authentic^TM. NYU Press.

Caliandro, Alessandro, and Alessandro Gandini. 2017a. ‘Chapter 2 “Social Media: Definitions and Uses” [in] Qualitative Research in Digital Environments: A Research Toolkit’. in Qualitative research in digital environments: a research toolkit. New York: Routledge, Taylor & Francis Group.

Caliandro, Alessandro, and Alessandro Gandini. 2017b. ‘Section II Introduction [in] Qualitative Research in Digital Environments: A Research Toolkit’. in Qualitative research in digital environments: a research toolkit. New York: Routledge, Taylor & Francis Group.

Chris Hackley. 2013. ‘Chapter 6 [in] Marketing in Context : Setting the Scene’. in Marketing in Context : Setting the Scene. Palgrave Macmillan UK.

Davis, Aeron. 2013a. ‘Chapter 1’. in Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Cambridge, UK: Polity.

Davis, Aeron. 2013b. ‘Chapter 8: “Politics and Political Representation”’. in Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Cambridge, UK: Polity.

Hackley, Christopher E. 2013. Chapter 1 [in] Marketing in Context : Setting the Scene. New York, New York: Palgrave Macmillan.

Hackley, Christopher E., and Rungpaka Amy Hackley. 2017a. ‘Chapter 1: “Introducing Advertising and Promotion” [in] Advertising and Promotion: An Integrated Marketing Communications Approach’. in Advertising and promotion. Los Angeles: SAGE.

Hackley, Christopher E., and Rungpaka Amy Hackley. 2017b. ‘Chapter 6: “Media and Audience Planning” [in] Advertising and Promotion’. in Advertising and promotion. Los Angeles: SAGE.

Hackley, Christopher E., and Rungpaka Amy Hackley. 2017c. ‘Chapter 9: Brands on the Defensive [in] Advertising and Promotion’. in Advertising and promotion. Los Angeles: SAGE.

Hackley, Christopher E., and Rungpaka Amy Hackley. 2018. ‘Chapter 4: “The Creative Agency Model” [in] Advertising and Promotion’. in Advertising & promotion. Los Angeles: SAGE.

Kim, Jin. 2012. ‘The Institutionalization of YouTube: From User-Generated Content to Professionally Generated Content’. Media, Culture & Society 34(1):53–67. doi: 10.1177/0163443711427199.

Klein, Naomi. 2010. ‘“The Brand Expands: How the Logo Grabbed Center Stage” [in] No Logo: No Space, No Choice, No Jobs’. in No logo: no space, no choice, no jobs. London: Fourth Estate.

McClintock, Anne, and Anne McClintock. 1995. ‘Chapter 5 [in] Imperial Leather: Race, Gender, and Sexuality in the Colonial Contest’. in Imperial leather: race, gender, and sexuality in the colonial contest. New York: Routledge.

McRobbie, Angela. 2016. ‘Chapter 1 “Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy” [in] Be Creative: Making a Living in the New Culture Industries’. in Be creative: making a living in the new culture industries. Cambridge, UK: Polity.

Michelle M. Lazar. 2017. ‘Chapter 2 Aesthetic Labour as Fun and Play in Cosmetics Advertising [in] Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism’. Pp. 51–66 in Aesthetic labour: rethinking beauty politics in neoliberalism, edited by A. S. Elias, R. Gill, and C. Scharff. [London, England]: Palgrave Macmillan.

Powell, Helen. 2013a. ‘“Consumers, Markets and Marketplaces” in Helen Powell Ed. Promotional Culture and Convergence: Markets, Methods, Media Pp. 23-50 Available as Ebook’. in Promotional culture and convergence: markets, methods, media. Milton Park, Abingdon, Oxon: Routledge.

Powell, Helen. 2013b. ‘Jonathan Hardy, 2013. Chapter: The Changing Relationship between Media and Marketing’ [in] Promotional Culture and Convergence: Markets, Methods, Media’. in Promotional Culture and Convergence: Markets, Methods, Media.

Yaxley, Heather. 2013. ‘Chapter 5: “The Public Relations Perspective of Promotional Culture” [in] Promotional Culture and Convergence: Markets, Methods, Media’. in Heather Yaxley, ‘The Public Relations Perspective of Promotional Culture’ Promotional Culture and Convergence Available as ebook. Taylor and Francis.