Abidin, C. ‘Visibility Labour: Engaging with Influencers Fashion Brands and #OOTD Advertorial Campaigns on Instagram’. Media International Australia 161.1 (2016): 86–100. Web.
Andrew McStay. ‘Chapter 1 - Introducing the Sensational World of Creativity and Advertising’. Creativity and Advertising: Affect, Events and Process. London: Routledge, Taylor & Francis Group, 2013. Web. <https://www-taylorfrancis-com.uea.idm.oclc.org/chapters/mono/10.4324/9780203492208-4/introducing-sensational-world-creativity-advertising-andrew-mcstay?context=ubx&amp;refId=c8866493-ff28-40ab-a196-76afc836c788>.
Banet-Weiser, Sarah. ‘Chapter 4: Branding Politics: Shopping for Change? [In] AuthenticTM’. AuthenticTM. NYU Press, 2012. Web. <http://ebookcentral.proquest.com/lib/uea/reader.action?docID=865546>.
Caliandro, Alessandro, and Alessandro Gandini. ‘Chapter 2 “Social Media: Definitions and Uses” [in] Qualitative Research in Digital Environments: A Research Toolkit’. Qualitative Research in Digital Environments: A Research Toolkit. New York: Routledge, Taylor & Francis Group, 2017. Web. <http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861>.
---. ‘Section II Introduction [in] Qualitative Research in Digital Environments: A Research Toolkit’. Qualitative Research in Digital Environments: A Research Toolkit. New York: Routledge, Taylor & Francis Group, 2017. Web. <http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861>.
Chris Hackley. ‘Chapter 6 [in] Marketing in Context : Setting the Scene’. Marketing in Context : Setting the Scene. Palgrave Macmillan UK, 2013. Web. <https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&amp;ppg=152>.
‘Dara Persis Murray, “Branding for ‘Real’ Social Change in Dove’s Campaign for Real Beauty”’. Feminist Media Studies 13.1 (2013): n. pag. Web. <http://www.tandfonline.com/doi/pdf/10.1080/14680777.2011.647963?needAccess=true>.
Davis, Aeron. ‘Chapter 1’. Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Cambridge, UK: Polity, 2013. Web. <http://UEA.eblib.com/patron/FullRecord.aspx?p=1315640>.
---. ‘Chapter 8: “Politics and Political Representation”’. Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Cambridge, UK: Polity, 2013. Web. <https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1315640&amp;ppg=108>.
Hackley, Christopher E. Chapter 1 [in] Marketing in Context : Setting the Scene. New York, New York: Palgrave Macmillan, 2013. Web. <https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&amp;ppg=12>.
Hackley, Christopher E., and Rungpaka Amy Hackley. ‘Chapter 1: “Introducing Advertising and Promotion” [in] Advertising and Promotion: An Integrated Marketing Communications Approach’. Advertising and Promotion. Fourth edition. Los Angeles: SAGE, 2017. Web. <https://app.talis.com/textbooks/9781526417749>.
---. ‘Chapter 4: “The Creative Agency Model” [in] Advertising and Promotion’. Advertising & Promotion. 4th edition. Los Angeles: SAGE, 2018. Print.
---. ‘Chapter 6: “Media and Audience Planning” [in] Advertising and Promotion’. Advertising and Promotion. Fourth edition. Los Angeles: SAGE, 2017. Web. <https://app.talis.com/textbooks/9781526417749>.
---. ‘Chapter 9: Brands on the Defensive [in] Advertising and Promotion’. Advertising and Promotion. Fourth edition. Los Angeles: SAGE, 2017. Web. <https://app.talis.com/textbooks/9781526417749>.
Kim, Jin. ‘The Institutionalization of YouTube: From User-Generated Content to Professionally Generated Content’. Media, Culture & Society 34.1 (2012): 53–67. Web.
Klein, Naomi. ‘“The Brand Expands: How the Logo Grabbed Center Stage” [in] No Logo: No Space, No Choice, No Jobs’. No Logo: No Space, No Choice, No Jobs. 10th anniversary ed. London: Fourth Estate, 2010. Print.
‘Living in “promotional Times” | openDemocracy’. n. pag. Web. <https://www.opendemocracy.net/ourkingdom/aeron-davis/living-in-promotional-times>.
McClintock, Anne, and Anne McClintock. ‘Chapter 5 [in] Imperial Leather: Race, Gender, and Sexuality in the Colonial Contest’. Imperial Leather: Race, Gender, and Sexuality in the Colonial Contest. New York: Routledge, 1995. Web. <https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1434016&amp;ppg=220>.
McRobbie, Angela. ‘Chapter 1 “Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy” [in] Be Creative: Making a Living in the New Culture Industries’. Be Creative: Making a Living in the New Culture Industries. Cambridge, UK: Polity, 2016. Web. <http://UEA.eblib.com/patron/FullRecord.aspx?p=4353616>.
Michelle M. Lazar. ‘Chapter 2 Aesthetic Labour as Fun and Play in Cosmetics Advertising [in] Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism’. Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism. Ed. Ana Sofia Elias, Rosalind Gill, and Christina Scharff. [London, England]: Palgrave Macmillan, 2017. 51–66. Web. <https://ebookcentral.proquest.com/lib/uea/reader.action?docID=4790329&amp;ppg=71>.
Powell, Helen. ‘“Consumers, Markets and Marketplaces” in Helen Powell Ed. Promotional Culture and Convergence: Markets, Methods, Media Pp. 23-50 Available as Ebook’. Promotional Culture and Convergence: Markets, Methods, Media. Milton Park, Abingdon, Oxon: Routledge, 2013. Web. <https://ebookcentral.proquest.com/lib/uea/detail.action?docID=1172919>.
---. ‘Jonathan Hardy, 2013. Chapter: The Changing Relationship between Media and Marketing’ [in] Promotional Culture and Convergence: Markets, Methods, Media’. Promotional Culture and Convergence: Markets, Methods, Media. N.p., 2013. Web. <http://uea.eblib.com/patron/Read.aspx?p=1172919&amp;pg=1>.
Yaxley, Heather. ‘Chapter 5: “The Public Relations Perspective of Promotional Culture” [in] Promotional Culture and Convergence: Markets, Methods, Media’. Heather Yaxley, ‘The Public Relations Perspective of Promotional Culture’ Promotional Culture and Convergence Available as Ebook. Taylor and Francis, 2013. Web. <http://ebookcentral.proquest.com/lib/uea/reader.action?docID=1172919&amp;ppg=17>.