Bibliography for Promotional Culture BETA

Abidin, C. 2016. ‘Visibility Labour: Engaging with Influencers Fashion Brands and #OOTD Advertorial Campaigns on Instagram’. Media International Australia 161 (1): 86–100. https://doi.org/10.1177/1329878X16665177.

Andrew McStay. 2013. ‘Chapter 1 - Introducing the Sensational World of Creativity and Advertising’. In Creativity and Advertising: Affect, Events and Process. London: Routledge, Taylor & Francis Group. https://www-taylorfrancis-com.uea.idm.oclc.org/chapters/mono/10.4324/9780203492208-4/introducing-sensational-world-creativity-advertising-andrew-mcstay?context=ubx&refId=c8866493-ff28-40ab-a196-76afc836c788.

Banet-Weiser, Sarah. 2012. ‘Chapter 4: Branding Politics: Shopping for Change? [In] Authentic^TM’. In Authentic^TM. NYU Press. http://ebookcentral.proquest.com/lib/uea/reader.action?docID=865546.

Caliandro, Alessandro, and Alessandro Gandini. 2017a. ‘Chapter 2 “Social Media: Definitions and Uses” [in] Qualitative Research in Digital Environments: A Research Toolkit’. In Qualitative Research in Digital Environments: A Research Toolkit. New York: Routledge, Taylor & Francis Group. http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861.

———. 2017b. ‘Section II Introduction [in] Qualitative Research in Digital Environments: A Research Toolkit’. In Qualitative Research in Digital Environments: A Research Toolkit. New York: Routledge, Taylor & Francis Group. http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861.

Chris Hackley. 2013. ‘Chapter 6 [in] Marketing in Context : Setting the Scene’. In Marketing in Context : Setting the Scene. Palgrave Macmillan UK. https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&ppg=152.

‘Dara Persis Murray, “Branding for ‘Real’ Social Change in Dove’s Campaign for Real Beauty”’. 2013. Feminist Media Studies 13 (1). https://doi.org/10.1080/14680777.2011.647963.

Davis, Aeron. 2013a. ‘Chapter 1’. In Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Cambridge, UK: Polity. http://UEA.eblib.com/patron/FullRecord.aspx?p=1315640.

———. 2013b. ‘Chapter 8: “Politics and Political Representation”’. In Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Cambridge, UK: Polity. https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1315640&ppg=108.

Hackley, Christopher E. 2013. Chapter 1 [in] Marketing in Context : Setting the Scene. Marketing in Context: Setting the Scene. New York, New York: Palgrave Macmillan. https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&ppg=12.

Hackley, Christopher E., and Rungpaka Amy Hackley. 2017a. ‘Chapter 1: “Introducing Advertising and Promotion” [in] Advertising and Promotion: An Integrated Marketing Communications Approach’. In Advertising and Promotion, Fourth edition. Los Angeles: SAGE. https://app.talis.com/textbooks/9781526417749.

———. 2017b. ‘Chapter 6: “Media and Audience Planning” [in] Advertising and Promotion’. In Advertising and Promotion, Fourth edition. Los Angeles: SAGE. https://app.talis.com/textbooks/9781526417749.

———. 2017c. ‘Chapter 9: Brands on the Defensive [in] Advertising and Promotion’. In Advertising and Promotion, Fourth edition. Los Angeles: SAGE. https://app.talis.com/textbooks/9781526417749.

———. 2018. ‘Chapter 4: “The Creative Agency Model” [in] Advertising and Promotion’. In Advertising & Promotion, 4th edition. Los Angeles: SAGE.

Kim, Jin. 2012. ‘The Institutionalization of YouTube: From User-Generated Content to Professionally Generated Content’. Media, Culture & Society 34 (1): 53–67. https://doi.org/10.1177/0163443711427199.

Klein, Naomi. 2010. ‘“The Brand Expands: How the Logo Grabbed Center Stage” [in] No Logo: No Space, No Choice, No Jobs’. In No Logo: No Space, No Choice, No Jobs, 10th anniversary ed. London: Fourth Estate.

‘Living in “promotional Times” | openDemocracy’. n.d. https://www.opendemocracy.net/ourkingdom/aeron-davis/living-in-promotional-times.

McClintock, Anne, and Anne McClintock. 1995. ‘Chapter 5 [in] Imperial Leather: Race, Gender, and Sexuality in the Colonial Contest’. In Imperial Leather: Race, Gender, and Sexuality in the Colonial Contest. New York: Routledge. https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1434016&ppg=220.

McRobbie, Angela. 2016. ‘Chapter 1 “Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy” [in] Be Creative: Making a Living in the New Culture Industries’. In Be Creative: Making a Living in the New Culture Industries. Cambridge, UK: Polity. http://UEA.eblib.com/patron/FullRecord.aspx?p=4353616.

Michelle M. Lazar. 2017. ‘Chapter 2 Aesthetic Labour as Fun and Play in Cosmetics Advertising [in] Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism’. In Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism, edited by Ana Sofia Elias, Rosalind Gill, and Christina Scharff, 51–66. [London, England]: Palgrave Macmillan. https://ebookcentral.proquest.com/lib/uea/reader.action?docID=4790329&ppg=71.

Powell, Helen. 2013a. ‘“Consumers, Markets and Marketplaces” in Helen Powell Ed. Promotional Culture and Convergence: Markets, Methods, Media Pp. 23-50 Available as Ebook’. In Promotional Culture and Convergence: Markets, Methods, Media. Milton Park, Abingdon, Oxon: Routledge. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=1172919.

———. 2013b. ‘Jonathan Hardy, 2013. Chapter: The Changing Relationship between Media and Marketing’ [in] Promotional Culture and Convergence: Markets, Methods, Media’. In Promotional Culture and Convergence: Markets, Methods, Media. http://uea.eblib.com/patron/Read.aspx?p=1172919&pg=1.

Yaxley, Heather. 2013. ‘Chapter 5: “The Public Relations Perspective of Promotional Culture” [in] Promotional Culture and Convergence: Markets, Methods, Media’. In Heather Yaxley, ‘The Public Relations Perspective of Promotional Culture’ Promotional Culture and Convergence Available as Ebook. Taylor and Francis. http://ebookcentral.proquest.com/lib/uea/reader.action?docID=1172919&ppg=17.