Bibliography for Promotional Culture BETA

1

Living in ‘promotional times’ | openDemocracy.

2

Hackley CE. Chapter 1 [in] Marketing in Context : Setting the Scene. New York, New York: Palgrave Macmillan 2013.

3

Hackley CE, Hackley RA. Chapter 1: ‘Introducing Advertising and Promotion’ [in] Advertising and promotion: an integrated marketing communications approach. Advertising and promotion. Los Angeles: SAGE 2017.

4

Powell H. ‘Consumers, Markets and Marketplaces’ in Helen Powell ed. Promotional culture and convergence: markets, methods, media pp. 23-50 Available as ebook. Promotional culture and convergence: markets, methods, media. Milton Park, Abingdon, Oxon: Routledge 2013.

5

Hackley CE, Hackley RA. Chapter 4: ‘The Creative Agency Model’ [in] Advertising and promotion. Advertising & promotion. Los Angeles: SAGE 2018.

6

Chris Hackley. Chapter 6 [in] Marketing in Context : Setting the Scene. Marketing in Context : Setting the Scene. Palgrave Macmillan UK 2013.

7

Klein N. ‘The Brand Expands: How the Logo Grabbed Center Stage’ [in] No logo: no space, no choice, no jobs. No logo: no space, no choice, no jobs. London: Fourth Estate 2010.

8

Powell H. Jonathan Hardy, 2013. Chapter: The Changing Relationship between Media and Marketing’ [in] Promotional Culture and Convergence: Markets, Methods, Media. Promotional Culture and Convergence: Markets, Methods, Media. 2013.

9

Hackley CE, Hackley RA. Chapter 6: ‘Media and Audience Planning’ [in] Advertising and promotion. Advertising and promotion. Los Angeles: SAGE 2017.

10

Kim J. The institutionalization of YouTube: From user-generated content to professionally generated content. Media, Culture & Society. 2012;34:53–67. doi: 10.1177/0163443711427199

11

Caliandro A, Gandini A. Chapter 2 ‘Social Media: Definitions and Uses’ [in] Qualitative research in digital environments: a research toolkit. Qualitative research in digital environments: a research toolkit. New York: Routledge, Taylor & Francis Group 2017.

12

Abidin C. Visibility labour: Engaging with Influencers fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia. 2016;161:86–100. doi: 10.1177/1329878X16665177

13

Andrew McStay. Chapter 1 - Introducing the sensational world of creativity and advertising. Creativity and advertising: affect, events and process. London: Routledge, Taylor & Francis Group 2013.

14

Hackley CE, Hackley RA. Chapter 9: Brands on the Defensive [in] Advertising and promotion. Advertising and promotion. Los Angeles: SAGE 2017.

15

Dara Persis Murray, ‘Branding for “Real” Social Change in Dove’s Campaign for Real Beauty’. Feminist Media Studies. 2013;13. doi: 10.1080/14680777.2011.647963

16

Caliandro A, Gandini A. Section II Introduction [in] Qualitative research in digital environments: a research toolkit. Qualitative research in digital environments: a research toolkit. New York: Routledge, Taylor & Francis Group 2017.

17

Banet-Weiser, Sarah. Chapter 4: Branding Politics: Shopping for Change? [in] Authentic^TM. Authentic^TM. NYU Press 2012.

18

Davis A. Chapter 1. Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Cambridge, UK: Polity 2013.

19

Yaxley H. Chapter 5: ‘The Public Relations Perspective of Promotional Culture’ [in] Promotional Culture and Convergence: markets, methods, media. Heather Yaxley, ‘The Public Relations Perspective of Promotional Culture’ Promotional Culture and Convergence Available as ebook. Taylor and Francis 2013.

20

Davis A. Chapter 8: ‘Politics and Political Representation’. Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Cambridge, UK: Polity 2013.

21

McClintock A, McClintock A. Chapter 5 [in] Imperial leather: race, gender, and sexuality in the colonial contest. Imperial leather: race, gender, and sexuality in the colonial contest. New York: Routledge 1995.

22

Michelle M. Lazar. Chapter 2 Aesthetic Labour as Fun and Play in Cosmetics Advertising [in] Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism. In: Elias AS, Gill R, Scharff C, eds. Aesthetic labour: rethinking beauty politics in neoliberalism. [London, England]: Palgrave Macmillan 2017:51–66.

23

McRobbie A. Chapter 1 ‘Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy’ [in] Be creative: making a living in the new culture industries. Be creative: making a living in the new culture industries. Cambridge, UK: Polity 2016.