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Living in ‘promotional times’ | openDemocracy. https://www.opendemocracy.net/ourkingdom/aeron-davis/living-in-promotional-times
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Hackley CE. Chapter 1 [in] Marketing in Context : Setting the Scene. New York, New York: : Palgrave Macmillan 2013. https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&ppg=12
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Hackley CE, Hackley RA. Chapter 1: ‘Introducing Advertising and Promotion’ [in] Advertising and promotion: an integrated marketing communications approach. In: Advertising and promotion. Los Angeles: : SAGE 2017. https://app.talis.com/textbooks/9781526417749
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Powell H. ‘Consumers, Markets and Marketplaces’ in Helen Powell ed. Promotional culture and convergence: markets, methods, media pp. 23-50 Available as ebook. In: Promotional culture and convergence: markets, methods, media. Milton Park, Abingdon, Oxon: : Routledge 2013. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=1172919
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Hackley CE, Hackley RA. Chapter 4: ‘The Creative Agency Model’ [in] Advertising and promotion. In: Advertising & promotion. Los Angeles: : SAGE 2018.
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Chris Hackley. Chapter 6 [in] Marketing in Context : Setting the Scene. In: Marketing in Context : Setting the Scene. Palgrave Macmillan UK 2013. https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&ppg=152
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Klein N. ‘The Brand Expands: How the Logo Grabbed Center Stage’ [in] No logo: no space, no choice, no jobs. In: No logo: no space, no choice, no jobs. London: : Fourth Estate 2010.
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Powell H. Jonathan Hardy, 2013. Chapter: The Changing Relationship between Media and Marketing’ [in] Promotional Culture and Convergence: Markets, Methods, Media. In: Promotional Culture and Convergence: Markets, Methods, Media. 2013. http://uea.eblib.com/patron/Read.aspx?p=1172919&pg=1
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Hackley CE, Hackley RA. Chapter 6: ‘Media and Audience Planning’ [in] Advertising and promotion. In: Advertising and promotion. Los Angeles: : SAGE 2017. https://app.talis.com/textbooks/9781526417749
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Kim J. The institutionalization of YouTube: From user-generated content to professionally generated content. Media, Culture & Society 2012;34:53–67. doi:10.1177/0163443711427199
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Caliandro A, Gandini A. Chapter 2 ‘Social Media: Definitions and Uses’ [in] Qualitative research in digital environments: a research toolkit. In: Qualitative research in digital environments: a research toolkit. New York: : Routledge, Taylor & Francis Group 2017. http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861
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Abidin C. Visibility labour: Engaging with Influencers fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia 2016;161:86–100. doi:10.1177/1329878X16665177
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Andrew McStay. Chapter 1 - Introducing the sensational world of creativity and advertising. In: Creativity and advertising: affect, events and process. London: : Routledge, Taylor & Francis Group 2013. https://www-taylorfrancis-com.uea.idm.oclc.org/chapters/mono/10.4324/9780203492208-4/introducing-sensational-world-creativity-advertising-andrew-mcstay?context=ubx&refId=c8866493-ff28-40ab-a196-76afc836c788
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Hackley CE, Hackley RA. Chapter 9: Brands on the Defensive [in] Advertising and promotion. In: Advertising and promotion. Los Angeles: : SAGE 2017. https://app.talis.com/textbooks/9781526417749
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Dara Persis Murray, ‘Branding for “Real” Social Change in Dove’s Campaign for Real Beauty’. Feminist Media Studies 2013;13. doi:10.1080/14680777.2011.647963
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Caliandro A, Gandini A. Section II Introduction [in] Qualitative research in digital environments: a research toolkit. In: Qualitative research in digital environments: a research toolkit. New York: : Routledge, Taylor & Francis Group 2017. http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861
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Banet-Weiser, Sarah. Chapter 4: Branding Politics: Shopping for Change? [in] AuthenticTM. In: AuthenticTM. NYU Press 2012. http://ebookcentral.proquest.com/lib/uea/reader.action?docID=865546
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Davis A. Chapter 1. In: Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Cambridge, UK: : Polity 2013. http://UEA.eblib.com/patron/FullRecord.aspx?p=1315640
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Yaxley H. Chapter 5: ‘The Public Relations Perspective of Promotional Culture’ [in] Promotional Culture and Convergence: markets, methods, media. In: Heather Yaxley, ‘The Public Relations Perspective of Promotional Culture’ Promotional Culture and Convergence Available as ebook. Taylor and Francis 2013. http://ebookcentral.proquest.com/lib/uea/reader.action?docID=1172919&ppg=17
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Davis A. Chapter 8: ‘Politics and Political Representation’. In: Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Cambridge, UK: : Polity 2013. https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1315640&ppg=108
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McClintock A, McClintock A. Chapter 5 [in] Imperial leather: race, gender, and sexuality in the colonial contest. In: Imperial leather: race, gender, and sexuality in the colonial contest. New York: : Routledge 1995. https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1434016&ppg=220
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Michelle M. Lazar. Chapter 2 Aesthetic Labour as Fun and Play in Cosmetics Advertising [in] Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism. In: Elias AS, Gill R, Scharff C, eds. Aesthetic labour: rethinking beauty politics in neoliberalism. [London, England]: : Palgrave Macmillan 2017. 51–66.https://ebookcentral.proquest.com/lib/uea/reader.action?docID=4790329&ppg=71
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McRobbie A. Chapter 1 ‘Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy’ [in] Be creative: making a living in the new culture industries. In: Be creative: making a living in the new culture industries. Cambridge, UK: : Polity 2016. http://UEA.eblib.com/patron/FullRecord.aspx?p=4353616