@article{Abidin_2016, title={Visibility labour: Engaging with Influencers fashion brands and #OOTD advertorial campaigns on Instagram}, volume={161}, DOI={10.1177/1329878X16665177}, number={1}, journal={Media International Australia}, author={Abidin, C.}, year={2016}, month={Nov}, pages={86–100} }
@inbook{Andrew McStay_2013, address={London}, title={Chapter 1 - Introducing the sensational world of creativity and advertising}, url={https://www-taylorfrancis-com.uea.idm.oclc.org/chapters/mono/10.4324/9780203492208-4/introducing-sensational-world-creativity-advertising-andrew-mcstay?context=ubx&refId=c8866493-ff28-40ab-a196-76afc836c788}, booktitle={Creativity and advertising: affect, events and process}, publisher={Routledge, Taylor & Francis Group}, author={Andrew McStay}, year={2013} }
@inbook{Banet-Weiser, Sarah_2012, title={Chapter 4: Branding Politics: Shopping for Change? [in] AuthenticTM}, url={http://ebookcentral.proquest.com/lib/uea/reader.action?docID=865546}, booktitle={AuthenticTM}, publisher={NYU Press}, author={Banet-Weiser, Sarah}, year={2012} }
@inbook{Caliandro_Gandini_2017a, address={New York}, title={Chapter 2 ‘Social Media: Definitions and Uses’ [in] Qualitative research in digital environments: a research toolkit}, url={http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861}, booktitle={Qualitative research in digital environments: a research toolkit}, publisher={Routledge, Taylor & Francis Group}, author={Caliandro, Alessandro and Gandini, Alessandro}, year={2017} }
@inbook{Caliandro_Gandini_2017b, address={New York}, title={Section II Introduction [in] Qualitative research in digital environments: a research toolkit}, url={http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861}, booktitle={Qualitative research in digital environments: a research toolkit}, publisher={Routledge, Taylor & Francis Group}, author={Caliandro, Alessandro and Gandini, Alessandro}, year={2017} }
@inbook{Chris Hackley_2013, title={Chapter 6 [in] Marketing in Context : Setting the Scene}, url={https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&ppg=152}, booktitle={Marketing in Context : Setting the Scene}, publisher={Palgrave Macmillan UK}, author={Chris Hackley}, year={2013} }
@inbook{Davis_2013a, address={Cambridge, UK}, title={Chapter 1}, url={http://UEA.eblib.com/patron/FullRecord.aspx?p=1315640}, booktitle={Promotional cultures: the rise and spread of advertising, public relations, marketing and branding}, publisher={Polity}, author={Davis, Aeron}, year={2013} }
@inbook{Davis_2013b, address={Cambridge, UK}, title={Chapter 8: ‘Politics and Political Representation’}, url={https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1315640&ppg=108}, booktitle={Promotional cultures: the rise and spread of advertising, public relations, marketing and branding}, publisher={Polity}, author={Davis, Aeron}, year={2013} }
@book{Hackley_2013, address={New York, New York}, title={Chapter 1 [in] Marketing in Context : Setting the Scene}, url={https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&ppg=12}, journal={Marketing in context: setting the scene}, publisher={Palgrave Macmillan}, author={Hackley, Christopher E.}, year={2013} }
@inbook{Hackley_Hackley_2017a, address={Los Angeles}, edition={Fourth edition}, title={Chapter 1: ‘Introducing Advertising and Promotion’ [in] Advertising and promotion: an integrated marketing communications approach}, url={https://app.talis.com/textbooks/9781526417749}, booktitle={Advertising and promotion}, publisher={SAGE}, author={Hackley, Christopher E. and Hackley, Rungpaka Amy}, year={2017} }
@inbook{Hackley_Hackley_2017b, address={Los Angeles}, edition={Fourth edition}, title={Chapter 6: ‘Media and Audience Planning’ [in] Advertising and promotion}, url={https://app.talis.com/textbooks/9781526417749}, booktitle={Advertising and promotion}, publisher={SAGE}, author={Hackley, Christopher E. and Hackley, Rungpaka Amy}, year={2017} }
@inbook{Hackley_Hackley_2017c, address={Los Angeles}, edition={Fourth edition}, title={Chapter 9: Brands on the Defensive [in] Advertising and promotion}, url={https://app.talis.com/textbooks/9781526417749}, booktitle={Advertising and promotion}, publisher={SAGE}, author={Hackley, Christopher E. and Hackley, Rungpaka Amy}, year={2017} }
@inbook{Hackley_Hackley_2018, address={Los Angeles}, edition={4th edition}, title={Chapter 4: ‘The Creative Agency Model’ [in] Advertising and promotion}, booktitle={Advertising & promotion}, publisher={SAGE}, author={Hackley, Christopher E. and Hackley, Rungpaka Amy}, year={2018} }
@article{Kim_2012, title={The institutionalization of YouTube: From user-generated content to professionally generated content}, volume={34}, DOI={10.1177/0163443711427199}, number={1}, journal={Media, Culture & Society}, author={Kim, Jin}, year={2012}, month={Jan}, pages={53–67} }
@inbook{Klein_2010, address={London}, edition={10th anniversary ed}, title={‘The Brand Expands: How the Logo Grabbed Center Stage’ [in] No logo: no space, no choice, no jobs}, booktitle={No logo: no space, no choice, no jobs}, publisher={Fourth Estate}, author={Klein, Naomi}, year={2010} }
@inbook{McClintock_McClintock_1995, address={New York}, title={Chapter 5 [in] Imperial leather: race, gender, and sexuality in the colonial contest}, url={https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1434016&ppg=220}, booktitle={Imperial leather: race, gender, and sexuality in the colonial contest}, publisher={Routledge}, author={McClintock, Anne and McClintock, Anne}, year={1995} }
@inbook{McRobbie_2016, address={Cambridge, UK}, title={Chapter 1 ‘Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy’ [in] Be creative: making a living in the new culture industries}, url={http://UEA.eblib.com/patron/FullRecord.aspx?p=4353616}, booktitle={Be creative: making a living in the new culture industries}, publisher={Polity}, author={McRobbie, Angela}, year={2016} }
@inbook{Michelle M. Lazar_2017, address={[London, England]}, title={Chapter 2 Aesthetic Labour as Fun and Play in Cosmetics Advertising [in] Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism}, url={https://ebookcentral.proquest.com/lib/uea/reader.action?docID=4790329&ppg=71}, booktitle={Aesthetic labour: rethinking beauty politics in neoliberalism}, publisher={Palgrave Macmillan}, author={Michelle M. Lazar}, editor={Elias, Ana Sofia and Gill, Rosalind and Scharff, Christina}, year={2017}, pages={51–66} }
@inbook{Powell_2013a, address={Milton Park, Abingdon, Oxon}, title={‘Consumers, Markets and Marketplaces’ in Helen Powell ed. Promotional culture and convergence: markets, methods, media pp. 23-50 Available as ebook}, url={https://ebookcentral.proquest.com/lib/uea/detail.action?docID=1172919}, booktitle={Promotional culture and convergence: markets, methods, media}, publisher={Routledge}, author={Powell, Helen}, year={2013} }
@inbook{Powell_2013b, title={Jonathan Hardy, 2013. Chapter: The Changing Relationship between Media and Marketing’ [in] Promotional Culture and Convergence: Markets, Methods, Media}, url={http://uea.eblib.com/patron/Read.aspx?p=1172919&pg=1}, booktitle={Promotional Culture and Convergence: Markets, Methods, Media}, author={Powell, Helen}, year={2013} }
@inbook{Yaxley_2013, title={Chapter 5: ‘The Public Relations Perspective of Promotional Culture’ [in] Promotional Culture and Convergence: markets, methods, media}, url={http://ebookcentral.proquest.com/lib/uea/reader.action?docID=1172919&ppg=17}, booktitle={Heather Yaxley, ‘The Public Relations Perspective of Promotional Culture’ Promotional Culture and Convergence Available as ebook}, publisher={Taylor and Francis}, author={Yaxley, Heather}, year={2013} }
@article{Dara Persis Murray, ‘Branding for “Real” Social Change in Dove’s Campaign for Real Beauty’_2013, volume={13}, url={http://www.tandfonline.com/doi/pdf/10.1080/14680777.2011.647963?needAccess=true}, DOI={10.1080/14680777.2011.647963}, number={1}, journal={Feminist Media Studies}, year={2013} }
@article{Living in ‘promotional times’ | openDemocracy, url={https://www.opendemocracy.net/ourkingdom/aeron-davis/living-in-promotional-times} }