Abidin, C. ‘Visibility Labour: Engaging with Influencers Fashion Brands and #OOTD Advertorial Campaigns on Instagram’. Media International Australia, vol. 161, no. 1, Nov. 2016, pp. 86–100, https://doi.org/10.1177/1329878X16665177.
Andrew McStay. ‘Chapter 1 - Introducing the Sensational World of Creativity and Advertising’. Creativity and Advertising: Affect, Events and Process, Routledge, Taylor & Francis Group, 2013, https://www-taylorfrancis-com.uea.idm.oclc.org/chapters/mono/10.4324/9780203492208-4/introducing-sensational-world-creativity-advertising-andrew-mcstay?context=ubx&refId=c8866493-ff28-40ab-a196-76afc836c788.
Banet-Weiser, Sarah. ‘Chapter 4: Branding Politics: Shopping for Change? [In] AuthenticTM’. AuthenticTM, NYU Press, 2012, http://ebookcentral.proquest.com/lib/uea/reader.action?docID=865546.
Caliandro, Alessandro, and Alessandro Gandini. ‘Chapter 2 “Social Media: Definitions and Uses” [in] Qualitative Research in Digital Environments: A Research Toolkit’. Qualitative Research in Digital Environments: A Research Toolkit, Routledge, Taylor & Francis Group, 2017, http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861.
———. ‘Section II Introduction [in] Qualitative Research in Digital Environments: A Research Toolkit’. Qualitative Research in Digital Environments: A Research Toolkit, Routledge, Taylor & Francis Group, 2017, http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861.
Chris Hackley. ‘Chapter 6 [in] Marketing in Context : Setting the Scene’. Marketing in Context : Setting the Scene, Palgrave Macmillan UK, 2013, https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&ppg=152.
‘Dara Persis Murray, “Branding for ‘Real’ Social Change in Dove’s Campaign for Real Beauty”’. Feminist Media Studies, vol. 13, no. 1, 2013, https://doi.org/10.1080/14680777.2011.647963.
Davis, Aeron. ‘Chapter 1’. Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, Polity, 2013, http://UEA.eblib.com/patron/FullRecord.aspx?p=1315640.
———. ‘Chapter 8: “Politics and Political Representation”’. Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, Polity, 2013, https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1315640&ppg=108.
Hackley, Christopher E. Chapter 1 [in] Marketing in Context : Setting the Scene. Marketing in Context: Setting the Scene, Palgrave Macmillan, 2013, https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&ppg=12. Electronic resource.
Hackley, Christopher E., and Rungpaka Amy Hackley. ‘Chapter 1: “Introducing Advertising and Promotion” [in] Advertising and Promotion: An Integrated Marketing Communications Approach’. Advertising and Promotion, Fourth edition, SAGE, 2017, https://app.talis.com/textbooks/9781526417749.
———. ‘Chapter 4: “The Creative Agency Model” [in] Advertising and Promotion’. Advertising & Promotion, 4th edition, SAGE, 2018.
———. ‘Chapter 6: “Media and Audience Planning” [in] Advertising and Promotion’. Advertising and Promotion, Fourth edition, SAGE, 2017, https://app.talis.com/textbooks/9781526417749.
———. ‘Chapter 9: Brands on the Defensive [in] Advertising and Promotion’. Advertising and Promotion, Fourth edition, SAGE, 2017, https://app.talis.com/textbooks/9781526417749.
Kim, Jin. ‘The Institutionalization of YouTube: From User-Generated Content to Professionally Generated Content’. Media, Culture & Society, vol. 34, no. 1, Jan. 2012, pp. 53–67, https://doi.org/10.1177/0163443711427199.
Klein, Naomi. ‘“The Brand Expands: How the Logo Grabbed Center Stage” [in] No Logo: No Space, No Choice, No Jobs’. No Logo: No Space, No Choice, No Jobs, 10th anniversary ed, Fourth Estate, 2010.
Living in ‘promotional Times’ | openDemocracy. https://www.opendemocracy.net/ourkingdom/aeron-davis/living-in-promotional-times.
McClintock, Anne, and Anne McClintock. ‘Chapter 5 [in] Imperial Leather: Race, Gender, and Sexuality in the Colonial Contest’. Imperial Leather: Race, Gender, and Sexuality in the Colonial Contest, Routledge, 1995, https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1434016&ppg=220.
McRobbie, Angela. ‘Chapter 1 “Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy” [in] Be Creative: Making a Living in the New Culture Industries’. Be Creative: Making a Living in the New Culture Industries, Polity, 2016, http://UEA.eblib.com/patron/FullRecord.aspx?p=4353616.
Michelle M. Lazar. ‘Chapter 2 Aesthetic Labour as Fun and Play in Cosmetics Advertising [in] Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism’. Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism, edited by Ana Sofia Elias et al., Palgrave Macmillan, 2017, pp. 51–66, https://ebookcentral.proquest.com/lib/uea/reader.action?docID=4790329&ppg=71. Electronic resource.
Powell, Helen. ‘“Consumers, Markets and Marketplaces” in Helen Powell Ed. Promotional Culture and Convergence: Markets, Methods, Media Pp. 23-50 Available as Ebook’. Promotional Culture and Convergence: Markets, Methods, Media, Routledge, 2013, https://ebookcentral.proquest.com/lib/uea/detail.action?docID=1172919.
———. ‘Jonathan Hardy, 2013. Chapter: The Changing Relationship between Media and Marketing’ [in] Promotional Culture and Convergence: Markets, Methods, Media’. Promotional Culture and Convergence: Markets, Methods, Media, 2013, http://uea.eblib.com/patron/Read.aspx?p=1172919&pg=1.
Yaxley, Heather. ‘Chapter 5: “The Public Relations Perspective of Promotional Culture” [in] Promotional Culture and Convergence: Markets, Methods, Media’. Heather Yaxley, ‘The Public Relations Perspective of Promotional Culture’ Promotional Culture and Convergence Available as Ebook, Taylor and Francis, 2013, http://ebookcentral.proquest.com/lib/uea/reader.action?docID=1172919&ppg=17.
