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B. H. Ong and M. Goyder, Entrusted: stewardship for responsible wealth creation. Singapore: World Scientific, 2020 [Online]. Available: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=5928349
[2]
G. Johnson, R. Whittington, K. Scholes, D. Angwin, and P. Regnér, Exploring strategy: Text and cases, Eleventh edition. Harlow, England: Pearson, 2017 [Online]. Available: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=5186321
[3]
B. Witcher and V. S. Chau, Strategic management: principles and practice, Second edition. Andover, Hampshire, United Kingdom: Cengage Learning, 2014 [Online]. Available: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=5133142
[4]
R. Jones, Branding: a very short introduction, First edition., vol. 527. Oxford, United Kingdom: Oxford University Press, 2017.
[5]
K. Le Meunier-FitzHugh and T. Douglas, Achieving a strategic sales focus: contemporary issues and future challenges, First edition. Oxford, United Kingdom: Oxford University Press, 2016 [Online]. Available: https://dx.doi.org/10.1093/acprof:oso/9780198706632.001.0001
[6]
R. M. Grant, Contemporary strategy analysis: text and cases, Ninth edition. Chichester, West Sussex: Wiley, 2016.
[7]
R. L. Lynch, Strategic management, Seventh edition. Harlow, England: Pearson, 2015 [Online]. Available: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=5174490
[8]
B. Jackson and K. W. Parry, A very short, fairly interesting and reasonably cheap book about studying leadership, Third edition. Los Angeles: SAGE, 2018.