Bibliography for Strategy - MBA BETA

Grant, R. M. (2016). Contemporary strategy analysis: text and cases (Ninth edition). Wiley.

Jackson, B., & Parry, K. W. (2018). A very short, fairly interesting and reasonably cheap book about studying leadership (Third edition). SAGE.

Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnér, P. (2017). Exploring strategy: Text and cases (Eleventh edition). Pearson. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=5186321

Jones, R. (2017). Branding: a very short introduction (First edition, Vol. 527). Oxford University Press.

Le Meunier-FitzHugh, K., & Douglas, T. (2016). Achieving a strategic sales focus: contemporary issues and future challenges (First edition). Oxford University Press. https://dx.doi.org/10.1093/acprof:oso/9780198706632.001.0001

Lynch, R. L. (2015). Strategic management (Seventh edition). Pearson. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=5174490

Ong, B. H., & Goyder, M. (2020). Entrusted: stewardship for responsible wealth creation. World Scientific. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=5928349

Witcher, B., & Chau, V. S. (2014). Strategic management: principles and practice (Second edition). Cengage Learning. https://ebookcentral.proquest.com/lib/uea/detail.action?docID=5133142