Abidin, C. (2016) ‘Visibility labour: Engaging with Influencers fashion brands and #OOTD advertorial campaigns on Instagram’, Media International Australia, 161(1), pp. 86–100. Available at: https://doi.org/10.1177/1329878X16665177.
Andrew McStay (2013) ‘Chapter 1 - Introducing the sensational world of creativity and advertising’, in Creativity and advertising: affect, events and process. London: Routledge, Taylor & Francis Group. Available at: https://www-taylorfrancis-com.uea.idm.oclc.org/chapters/mono/10.4324/9780203492208-4/introducing-sensational-world-creativity-advertising-andrew-mcstay?context=ubx&refId=c8866493-ff28-40ab-a196-76afc836c788.
Banet-Weiser, Sarah (2012) ‘Chapter 4: Branding Politics: Shopping for Change? [in] AuthenticTM’, in AuthenticTM. NYU Press. Available at: http://ebookcentral.proquest.com/lib/uea/reader.action?docID=865546.
Caliandro, A. and Gandini, A. (2017a) ‘Chapter 2 “Social Media: Definitions and Uses” [in] Qualitative research in digital environments: a research toolkit’, in Qualitative research in digital environments: a research toolkit. New York: Routledge, Taylor & Francis Group. Available at: http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861.
Caliandro, A. and Gandini, A. (2017b) ‘Section II Introduction [in] Qualitative research in digital environments: a research toolkit’, in Qualitative research in digital environments: a research toolkit. New York: Routledge, Taylor & Francis Group. Available at: http://ebookcentral.proquest.com/lib/uea/detail.action?docID=4766861.
Chris Hackley (2013) ‘Chapter 6 [in] Marketing in Context : Setting the Scene’, in Marketing in Context : Setting the Scene. Palgrave Macmillan UK. Available at: https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&ppg=152.
‘Dara Persis Murray, “Branding for ‘Real’ Social Change in Dove’s Campaign for Real Beauty”’ (2013) Feminist Media Studies, 13(1). Available at: https://doi.org/10.1080/14680777.2011.647963.
Davis, A. (2013a) ‘Chapter 1’, in Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Cambridge, UK: Polity. Available at: http://UEA.eblib.com/patron/FullRecord.aspx?p=1315640.
Davis, A. (2013b) ‘Chapter 8: “Politics and Political Representation”’, in Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Cambridge, UK: Polity. Available at: https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1315640&ppg=108.
Hackley, C.E. (2013) Chapter 1 [in] Marketing in Context : Setting the Scene, Marketing in context: setting the scene. New York, New York: Palgrave Macmillan. Available at: https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1514267&ppg=12.
Hackley, C.E. and Hackley, R.A. (2017a) ‘Chapter 1: “Introducing Advertising and Promotion” [in] Advertising and promotion: an integrated marketing communications approach’, in Advertising and promotion. Fourth edition. Los Angeles: SAGE. Available at: https://app.talis.com/textbooks/9781526417749.
Hackley, C.E. and Hackley, R.A. (2017b) ‘Chapter 6: “Media and Audience Planning” [in] Advertising and promotion’, in Advertising and promotion. Fourth edition. Los Angeles: SAGE. Available at: https://app.talis.com/textbooks/9781526417749.
Hackley, C.E. and Hackley, R.A. (2017c) ‘Chapter 9: Brands on the Defensive [in] Advertising and promotion’, in Advertising and promotion. Fourth edition. Los Angeles: SAGE. Available at: https://app.talis.com/textbooks/9781526417749.
Hackley, C.E. and Hackley, R.A. (2018) ‘Chapter 4: “The Creative Agency Model” [in] Advertising and promotion’, in Advertising & promotion. 4th edition. Los Angeles: SAGE.
Kim, J. (2012) ‘The institutionalization of YouTube: From user-generated content to professionally generated content’, Media, Culture & Society, 34(1), pp. 53–67. Available at: https://doi.org/10.1177/0163443711427199.
Klein, N. (2010) ‘“The Brand Expands: How the Logo Grabbed Center Stage” [in] No logo: no space, no choice, no jobs’, in No logo: no space, no choice, no jobs. 10th anniversary ed. London: Fourth Estate.
‘Living in “promotional times” | openDemocracy’ (no date). Available at: https://www.opendemocracy.net/ourkingdom/aeron-davis/living-in-promotional-times.
McClintock, A. and McClintock, A. (1995) ‘Chapter 5 [in] Imperial leather: race, gender, and sexuality in the colonial contest’, in Imperial leather: race, gender, and sexuality in the colonial contest. New York: Routledge. Available at: https://ebookcentral.proquest.com/lib/uea/reader.action?docID=1434016&ppg=220.
McRobbie, A. (2016) ‘Chapter 1 “Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy” [in] Be creative: making a living in the new culture industries’, in Be creative: making a living in the new culture industries. Cambridge, UK: Polity. Available at: http://UEA.eblib.com/patron/FullRecord.aspx?p=4353616.
Michelle M. Lazar (2017) ‘Chapter 2 Aesthetic Labour as Fun and Play in Cosmetics Advertising [in] Aesthetic Labour : Rethinking Beauty Politics in Neoliberalism’, in A.S. Elias, R. Gill, and C. Scharff (eds) Aesthetic labour: rethinking beauty politics in neoliberalism. [London, England]: Palgrave Macmillan, pp. 51–66. Available at: https://ebookcentral.proquest.com/lib/uea/reader.action?docID=4790329&ppg=71.
Powell, H. (2013a) ‘“Consumers, Markets and Marketplaces” in Helen Powell ed. Promotional culture and convergence: markets, methods, media pp. 23-50 Available as ebook’, in Promotional culture and convergence: markets, methods, media. Milton Park, Abingdon, Oxon: Routledge. Available at: https://ebookcentral.proquest.com/lib/uea/detail.action?docID=1172919.
Powell, H. (2013b) ‘Jonathan Hardy, 2013. Chapter: The Changing Relationship between Media and Marketing’ [in] Promotional Culture and Convergence: Markets, Methods, Media’, in Promotional Culture and Convergence: Markets, Methods, Media. Available at: http://uea.eblib.com/patron/Read.aspx?p=1172919&pg=1.
Yaxley, H. (2013) ‘Chapter 5: “The Public Relations Perspective of Promotional Culture” [in] Promotional Culture and Convergence: markets, methods, media’, in Heather Yaxley, ‘The Public Relations Perspective of Promotional Culture’ Promotional Culture and Convergence Available as ebook. Taylor and Francis. Available at: http://ebookcentral.proquest.com/lib/uea/reader.action?docID=1172919&ppg=17.