globe
  1. Week 1 Introduction to Promotional Culture: Advertising 4 items
    1. Supplementary Reading 1 item
  2. Week 2: Brands and Culture 3 items
    1. Chapter 4: 'The Creative Agency Model' [in] Advertising and promotion

      Chapter Core Reading This book is available in the library. There is no ebook. There are three in reference and three in high-demand. There are also 6 copies of the 2015 edition of this book in 1-week loans, although the chapter title and content is slightly different. If you are having problems accessing the reading then contact me asap.

    2. 'The Brand Expands: How the Logo Grabbed Center Stage' [in] No logo: no space, no choice, no jobs

      Chapter Core Reading Read chapter Naomi Klein, 2001. ‘The Brand Expands: How the Logo Grabbed Center Stage’ New York: Harper Collins, pp. 27-62

  3. Week 3: Media Planning in a Convergence Culture 2 items
  4. Week 4: YouTube, Instagram and Social Influencers 3 items
  5. Week 5: Creativity and Brands 2 items
  6. Week 6: Do Something Different Week 0 items
  7. Week 7: Ethics and CSR 6 items
    1. Supplementary Reading 3 items
  8. Week 8: Race and Gender in Advertising 2 items
  9. Optional Reading 1 item
    1. Chapter 1 ‘Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy’ [in] Be creative: making a living in the new culture industries

      Chapter  Read Angela McRobbie, 2016. Chapter 1 ‘Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy’