globe
  1. General Reading 6 items
    1. Managing change, creativity & innovation - James S. Dawson 2017

      Book Core Reading This is the core text for this module.

    2. Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding - Mary Jo Hatch, Majken Schultz c2008

      Book Further Reading This is a core text for this module

    3. The innovator's cookbook: essentials for inventing what is next - Steven Johnson 2011

      Book Further Reading

    4. Brand management: research, theory and practice - Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre 2016

      Book 

    5. Images of organization - Gareth Morgan c2006

      Book Further Reading

  2. 1. I1. Introduction to the Module: Brands and Organisations, Change and Innovation 5 items
    Readings for the first session
    1. Selling the Brand Inside - Colin Mitchell 2002

      Article Core Reading

    2. Revisiting the complexities of corporate branding: Issues, paradoxes, solutions - Richard Gyrd-Jones, Bill Merrilees, Dale Miller 2013-7

      Article Core Reading

    3. Managing change, creativity & innovation - James S. Dawson 2017

      Book Further Reading Chapters 1 and 2.

    4. Brand management: research, theory and practice - Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre 2016

      Book Further Reading Chapters 1-3

  3. 2. Understanding organisations 1: the ‘hard’ perspectives of structure and process 3 items
    1. Managing change, creativity & innovation - James S. Dawson 2017

      Book Core Reading Chapter 14

    2. Images of organization - Gareth Morgan c2006

      Book Further Reading Chapter 2

  4. 3. Understanding Organisations 2: the ‘soft’ perspectives of organisational culture, learning and politics 4 items
    1. Managing change, creativity & innovation - James S. Dawson 2017

      Book Core Reading Chapters 6 and 9 and 15

    2. Images of organization - Gareth Morgan c2006

      Book Further Reading Chapter 6

    3. Conflict and its management - J Wall 1995

      Article Further Reading

  5. 4 Understanding Change and Transformation 2 items
    1. Managing change, creativity & innovation - James S. Dawson 2017

      Book Core Reading Chapters 4 and 5

  6. 5 Leadership Brands and Change 2 items
    1. Managing change, creativity & innovation - James S. Dawson 2017

      Book Core Reading Chapter 13

  7. 6. Brands and Organisational Change 2 items
    1. Managing change, creativity & innovation - James S. Dawson 2017

      Book Core Reading Chapter 2-5

  8. 7. Brands Creativity and Innovation 2 items
    To follow
    1. The innovator's cookbook: essentials for inventing what is next - Steven Johnson 2011

      Book Core Reading Introduction and Chapter by Drucker

    2. Managing change, creativity & innovation - James S. Dawson 2017

      Book Core Reading Chapter 2 (if you haven't read it already)

  9. 8. Brands and contemporary theories of Innovation 4 items
    1. The innovator's cookbook: essentials for inventing what is next - Steven Johnson 2011

      Book Core Reading Chapter by Christensen, Thomke and von Hippel

    2. WHAT IS DISRUPTIVE INNOVATION? - Clayton Christensen 2015

      Article Core Reading

    3. Users as Innovators: A Review, Critique, and Future Research Directions - M. Bogers, A. Afuah, B. Bastian 01/07/2010

      Article Further Reading

  10. 9. The Diffusion of Innovations 3 items
    1. The innovator's cookbook: essentials for inventing what is next - Steven Johnson 2011

      Book Core Reading Chapters by Thomke and von Hippel, Mulgan, and Bhidé

    2. The Emergence of Dominant Designs. - R Srinivasan, G.L. Lilien, A. Rangaswamy, 2006

      Article Core Reading

  11. 10. Review, Recap and Revision 2 items
    1. Managing change, creativity & innovation - James S. Dawson 2017

      Book Core Reading Chapter 16