In this article we explore the role that the linguistic landscape, in the sense of all the written language in the public space, can have in second language acquisition (SLA). The linguistic landscape has symbolic and informative functions and it is multimodal, because it combines visual and printed texts, and multilingual, because it uses several languages. In this paper we look at its potential use as a source of input in SLA, in general, and in the acquisition of pragmatic competence, in particular. We also inquire into the role of the linguistic landscape in the acquisition of multimodal literacy skills and multicompetence. We conclude that the linguistic landscape is a learning context and can also be used for raising awareness in SLA.