Type
Article
Author(s)
Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre
Date
2011-5
Volume
54
Issue
3
Page start
241
Page end
251
DOI
10.1016/j.bushor.2011.01.005
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Is part of Journal

Title
Business Horizons
ISSN
00076813
Short title
Business Horizons