globe
Type
Article
Author(s)
Doyle, Peter1Saunders, John2
Volume
49
Issue
2
Page start
24
Page end
32
OpenURL
Check for local electronic subscriptions
Web address
https://search-ebscohost-com.ueaezproxy.uea.ac...

Is part of Journal

Title
Journal of Marketing
ISSN
0022-2429