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Type
Article
Author(s)
Edward U. Bond, Mark B. Houston
Date
03/2003
Volume
20
Issue
2
Page start
120
Page end
135
DOI
10.1111/1540-5885.2002005
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Is part of Journal

Title
Journal of Product Innovation Management
ISSN
0737-6782
EISSN
1540-5885
Short title
Journal of Product Innovation Management