Type
Article
Author(s)
Earl D. Honeycutt
Date
10/2002
Volume
31
Issue
7
Page start
555
Page end
558
DOI
10.1016/S0019-8501(02)00174-8
OpenURL
Check for local electronic subscriptions

Is part of Journal

Title
Industrial Marketing Management
ISSN
00198501
Short title
Industrial Marketing Management