TY - JOUR TI - Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective. JF - Journal of Marketing Management AU - Smith, Gareth1 I.G.Smith@lboro.ac.uk UR - https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=bth&AN=13524128&site=ehost-live PY - 2004 EP - 474 SP - 457 IS - Issue 3-4 VL - 20 ER -