globe
Type
Article
Author(s)
Smith, Gareth1 I.G.Smith@lboro.ac.uk
Date
2004
Volume
20
Issue
Issue 3-4
Page start
457
Page end
474
OpenURL
Check for local electronic subscriptions
Web address
https://search-ebscohost-com.ueaezproxy.uea.ac...

Is part of Journal

Title
Journal of Marketing Management