globe
Type
Article
Author(s)
Van Bruggen, Gerrit H.1 gbruggen@fac.fbk.eur.nlLilien, Gary L.2 g51@psu.eduKacker, Manish3 mkacker@tulane.edu
Date
2002
Volume
39
Issue
4
Page start
469
Page end
478
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Is part of Journal

Title
Journal of Marketing Research (JMR)
ISSN
0022-2437