TY - JOUR TI - Market Orientation: The Construct, Research Propositions, and Managerial Implications. JF - Journal of Marketing AU - Kohli, Ajay K.1Jaworski, Bernard J.2 UR - https://uea.idm.oclc.org/login?url=https://search-ebscohost-com/login.aspx?direct=true&db=ufh&AN=9602205182&site=ehost-live EP - 18 SP - 1 SN - 0022-2429 IS - 2 VL - 54 ER -